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Home » Topics » News » ASA News

ASA News
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From the Editor | Natalie Forster

From Reporting to Serving

A new role means new opportunities to serve PHCH-PVF distributors.
Natalie Forster headshot 2025 200x200px
Natalie Forster
April 10, 2026
By the time you’re reading this, I’ll be on my way to ASA’s headquarters to hit the ground running on this new journey. I could not be more excited for the opportunity to work for the association I have been fortunate to partner with and admire throughout my time at BNP Media. I truly believe that ASA helps distributors do their jobs better, and I am thrilled to be joining that mission.
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February 2026 ASA Master of Distribution Management cohort
ASA News

February 2026 MDM cohort kicks off at full capacity; May classes now open

March 27, 2026
The February 2026 ASA Master of Distribution Management cohort is officially underway, with a class of 13 students kicking off, ready to embark on their leadership growth pathway.
Read More
ASA Embracing the Future Podcast
ASA News

Podcast: Robotics in Distribution

Practical lessons from the field
March 25, 2026
Robotics has moved from trade show demonstration to boardroom discussion. For many larger distributors, the question is no longer whether automation exists; it is whether it belongs in the next phase of operational strategy.
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ASA Leadership Summit 2026
ASA President’s Letter

ASA’s LEAD Summit in St. Petersburg spotlights a strategic shift for the next decade

Our employees are our greatest strength
Kip Miller, ASA-President 200x200 headshot
Kip Miller President and CEO of Eastern Industrial Supplies
March 23, 2026
Last month, St. Petersburg again was the site for what is now called ASA’s annual LEAD Strategic Leadership Summit. This year’s LEAD event brought together 85 volunteers to take a look at issues that will affect ASA member companies and their employees now and in the future.
Read More
Cyber Security
ASA News

Cybersecruity starts with awareness, not technology

March 18, 2026
What makes this resource especially effective is that each attack scenario is explicitly tied back to related controls in the Cybersecurity Checklist. The attacks describe what can happen. The checklist outlines the practices organizations use to reduce exposure across increasing maturity levels.
Read More
Driver
ASA News

Navigating FMLA: DOL’s opinion letter clarifies travel time

March 17, 2026
The U.S. Department of Labor’s Wage and Hour Division recently issued an opinion letter explaining an employee’s available leave under the Family and Medical Leave Act (FMLA) may be applied toward time spent traveling to and from a medical appointment.
Read More
Workers in Warehouse
ASA News

Experience is the product you are actually selling: What 5,000-plus customer responses reveal

Brian Hopkins Jonathan Bein
March 13, 2026
Analysis of 5,063 customer responses from 10 MEP distributors confirms what many suspected but few have quantified — customer experience has become the primary differentiator in wholesale distribution. Companies prioritizing experience demonstrate higher retention rates, greater wallet share, and reduced cost-to-serve.
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Customer Relationship Management System Graphic
ASA News

A practical way to scale CRM readiness in distribution

February 27, 2026
Customer Relationship Management systems are often sold as a technology decision. In reality, CRM success or failure has far more to do with people, processes, and organizational readiness than with software features.
Read More
Retail warehouse worker in a safety vest and hard hat, scans inventory using a barcode scanner. A virtual infographics is displayed on the boxes.
ASA News

ASA University’s Year in Review: Most used courses, MDM milestones

February 26, 2026
ASA members stayed busy in 2025, taking full advantage of ASA University’s tools and training to boost employee performance and drive profitability across their businesses. This year also marked a return to some familiar training trends, with members gravitating back toward foundational product knowledge.
Read More
Warehouse from Above
ASA News

ASA’s Project Talent: Building momentum in workforce development

February 26, 2026
ASA members have consistently identified attracting talent as one of their most pressing concerns. National labor studies conducted by ASA confirm what members experience, including retirements outpacing new hires, and traditional recruiting methods alone are no longer enough. These concerns were reinforced during ASA’s 2025 LEAD Strategic Leadership Summit in early 2025, where volunteers emphasized the need for stronger outward-facing efforts to elevate the industry’s profile and attract new talent.
Read More
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