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Home » Topics » Columnists

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ASA Education Foundation Chairwoman Rebecca Falish

Katie Poehling Seymour: We don't need to prepare for my world, but the world they will live in

The ASA Strategic Planning Retreat is peak industry engagement.
Katie Poehling Seymour
Katie Poehling Seymour
March 10, 2023

Last month, the room at the Ritz-Carlton Golf Resort in Naples, Florida, was brimming with more than 100 volunteers representing multibillion-dollar international companies, regional independent companies, and maybe the lifeblood of the industry, multigenerational family businesses.


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big ideas

Dan Holohan: What did you think wouldn't make it?

Most big ideas sounds crazy at first.
Dan Holohan
March 9, 2023

When we started HeatingHelp.com in 1997, the folks who built that first crude site told me we could have a links page. I asked what that was, and the young man doing the coding told me it was a place on the site where visitors could go to see what other sites I thought were interesting.


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KBIS show floor

Natalie Forster: Sustainability and efficiency reign supreme

KBIS and AHR show floors address water scarcity and decarbonization.
Natalie Forster headshot 2025 200x200px
Natalie Forster
March 9, 2023

KBIS drew one of its largest crowds in the show’s 60-year history. Trends from the show floor include mixed metal finishes, pops of color in fixtures and faucets, steam showers, soaking tubs, ease-of-installation and of course, smart technology enabled products. 


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strategic buying decision

Brad Williams: Buy to sell

Making strategic buying decisions today to benefit your company in the future.
Brad Williams
March 8, 2023

The benefits of buying companies are vast. In this article, I will explore the reasons for buying a company today that will benefit your company in the future. There is an entire industry built around the idea of “buy to sell,” — private equity.


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bathroom sink

Jeff Valles: Leverage your decorative knowledge

Become an expert on finishes, textures and colors.
Jeff Valles
February 9, 2023

In the year 2023, we know we must include a finish on every faucet from any vendor. The same as when we order an automobile, chair or lighting. Adding colors to any piece makes it special and in many instances the color is more important than any other look that product offers.

Color is so important and so individual, that a red indoor paint search on Sherwin - Williams' website delivers more than 140 related colors.


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business, the state of our industry and an outlook on the future

Katie Poehling Seymour: Seize the moment

With (business) intelligence.
Katie Poehling Seymour
Katie Poehling Seymour
February 8, 2023

Every quarter the first thing I do to put together that report is to pull down the most recent ASA Monthly Economic Report and Monthly Sales Report from (both are readily available in the Business Intelligence section of the MyASA members' only portal at www.asa.net).

Nothing gives me better insight to the state of our industry and where the industry is headed.


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Preventing and understanding heart disease

Eye on Safety: Heart disease facts and stats

Preventing and understanding heart disease for yourself and your team.
Mike Hardin
Mike Hardin
February 8, 2023

Heart disease refers to a variety of conditions that affect the heart — from infections to genetic defects and blood-vessel diseases. Most heart disease can be prevented with healthy lifestyle choices, yet it’s still the number one health threat in the world!


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promotional offers

Dan Holohan: Do promotions work?

Find out what marketing materials contractors really want.
Dan Holohan
February 7, 2023

The promotional offers show up every year and I always wonder whether they work? I suppose some do because the manufacturers repeat them. Buy a bunch of boilers, get a winter coat. Or work boots, or whatever. But does that really motivate the contractors to buy that particular brand?


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business planning

Brad Williams: How to build an exit strategy

Understand the steps and types of exit strategies.
Brad Williams
February 6, 2023

An exit strategy is a contingency plan for a person to exit a business in the event that it meets a substantial profit or it becomes no longer profitable. Investors, business owners, traders, or venture capitalists may plan exit strategies when become involved with a business. The purpose of an exit strategy is to limit losses or maximize personal profit when the exit occurs.


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The Great Ideas Roundtable session at NETWORK2022

Natalie Forster: Great ideas for 2023

Roundtable sessions at ASA NETWORK2022 tackle innovation, attracting talent and working through a turbulent economy.
Natalie Forster headshot 2025 200x200px
Natalie Forster
February 6, 2023

The Great Ideas Roundtable session at NETWORK2022 in Chicago was a popular place to be. I usually try to sit in with a table to hear first-hand what hot-button topics come up among distributor, rep and manufacturer members, but this year’s session drew such a large crowd that I didn’t want to take a seat from a participating member.


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