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SHT 0723 From the Editor Slide 1
From the Editor

Natalie Forster: Digital marketing for all levels of the PHCP-PVF supply chain

Manufacturer, rep and distributor gather to share best practices.
Natalie Forster headshot 2025 200x200px
Natalie Forster
July 6, 2023

There are endless resources on the internet to learn about digital marketing. Just a quick Google search will give you lists of best practices and tools. The challenge is taking this information and applying it to your specific company.


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SHT 0723 ASA President's Letter

Katie Poehling Seymour: Engaging with Emerging Leaders

Project talent: It's beautiful work
Katie Poehling Seymour
Katie Poehling Seymour
July 6, 2023

Whether we are manufacturers, reps, distributors or contractors, our industry has quietly been performing essential work for centuries. How do we double down on bringing the best people to the best companies in the best industry?


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promotional emails

Jeff Valles: Prime time

Take your showroom consultants to the next level.
Jeff Valles
June 12, 2023

Every day, we receive promotional emails attempting to entice us to visit, shop and purchase branded products. Countless companies employ a "pushing, pushing, pushing" product approach, emphasizing style and price, hoping that one will motivate us to delve deeper. But, is that rare brand dive really enough? What are these mega brands are trying to “teach” us? The answer, my friends, lies at the bottom of email and on their home page. "Please visit our elegant store and let our talented design team help you create.”


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employees smiling laughing

Eye on Safety: Making safety a part of your culture

Safety culture promotes retention and morale.
Taylor Kenney
June 9, 2023

A culture of safety needs to be championed at all levels of the organization to ensure that everyone is aware of the importance of safety and takes the necessary steps to prevent accidents. In this article, we will explore why a culture of safety can be beneficial to business owners, and actionable strategies to begin growing a culture of safety at your organization.


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The popular best practices roundtable session at EMERGE2023

Katie Poehling Seymour: Engaging with Emerging Leaders

Get involved and bring someone along with you.
Katie Poehling Seymour
Katie Poehling Seymour
June 8, 2023

The Emerging Leaders EMERGE conference in Savannah opened to record-setting attendance (seems to be a theme at ASA events this year!) and nearly half the attendees were experiencing EMERGE for the first time.


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radiator reflectors

Dan Holohan: Do radiator reflectors work?

Dan Holohan
June 8, 2023

We always have turkey for Thanksgiving. I mean who doesn’t? My job wasn’t to cook it, though; it was to eat it. I loved the way the turkey always made the house smell, and I remember how The Lovely Marianne would carefully lift the aluminum foil off the radiator to baste it, hour after hour.


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estate planning tips

Brad Williams: Five estate planning tips for business owners

Understanding the estate tax complexities of 2023.
Brad Williams
June 7, 2023

Estate planning can be a complex process, particularly for business owners who need to consider not only their personal assets but also the future of their business. Here are five tips for business owners to keep in mind when planning their estate.


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Warehouse and workers

Natalie Forster: Be the Amazon in your city

Marry your local expertise and service with business practices of large competitors.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 6, 2023

Amazon ships approximately 1.6 million packages every day. Although we all enjoy the convenience of being able to order virtually anything from Amazon and have it at our doorstep within a day — or even a couple hours — data shows that consumers want to shop local and are doing their part to reinvest in their communities.


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digital showroom

Jeff Valles: Your AI is ready

It’s time to chat with your digital showroom consultant.
Jeff Valles
May 9, 2023

The plumbing supply industry and our showrooms, as well as many re-distribution businesses, are run ERP systems that are based on the IBM AS/400 or DOS. Both originated in the 1980s. We are an industry that looks to shave pennies to scale and limit our operational invest. We live by “If it ain’t broke, don’t fix it,” and so we have gone for a millennia. But, the possibility of having a knowledgable consultant in our pocket might just change the way we employ computers in all facets of business.


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LADDER SAFETY AT WORK

Eye on Safety: Steps to take for fall prevention

Ladder safety at work
Greg Holbrock
May 9, 2023

In this article we are going to discuss ladder safety. However, before touching on using ladders themselves, first we must ensure the housekeeping of the area in which the work will be conducted is maintained in adequate form — as with any on-the-job-project.


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