Columnists

RSS

Social media seeks authentic, real-time content. Many businesses miss this because on-site workers often overlook the value of their perspective.

NETWORK2025 in Fort Lauderdale is a must-attend event for you and your team. Explore our unmatched program and join us in South Florida - you won’t be disappointed.

If everyone sticks to the confines of their role, it limits creativity and denies organizations the benefit of our innate desire as humans to solve problems.

Opening your showroom space to the design community is imperative to building stronger relationships. Assisting the design community with design spaces helps attract a clientele that encourages creativity. You can add value to your showroom by optimizing display samples for various custom looks.

History shows us that companies that maintain visibility, build trust, and communicate effectively during downturns are the ones that come out ahead when the market stabilizes. Tariff-driven price hikes and supply chain issues are not just obstacles—they’re opportunities to double down on creativity and strategic thinking.

Joining a buying group for your luxury kitchen and bath showroom offers many advantages. While enhanced buying power and cost savings are significant benefits, surveys show that the most valued aspect is the long-lasting relationships formed within the group. Read about some key benefits of membership.

What is the next great tool that will shape the future of our industry? The answer is artificial intelligence.

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether you’re a team of 20 or a solo representative juggling 15 product lines.

In the PHCP/PVF industry, the traditional sales approach is built on relationships, technical expertise and in-person networking. While these fundamentals remain crucial, today’s digital-first buyers expect more. They research products, compare solutions online, and often form opinions long before speaking with a sales rep.

This year’s EMERGE (May 13-15) in Las Vegas will be a doozy and will put the division in a position to where it has nearly doubled in size since the 2023 event in Savannah, Georgia. Last year’s EMERGE conference in Boston set a new all-time attendance mark and the Vegas version in May will threaten it.