Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Market SectorsBath and Kitchen ProColumnistsPlumbingMelissa Rasico: Luxury Plumbing Lounge

Luxury Plumbing Lounge | Melissa Rasico

Fifteen benefits of joining a buying group

Purchasing power is only part of the edge.

By Melissa Rasico
Abstract vector illustration is showing a team using a diagram to visually organize information.

Image courtesy of DrAfter123 / DigitalVision Vectors / Getty Images

May 21, 2025

Joining a buying group for your luxury kitchen and bath showroom can offer several advantages. The benefits of joining a buying group or purchasing cooperative for businesses are plentiful, but you may think the most significant benefit would be enhanced buying power and cost savings. While the purchasing power of buying groups is beneficial, it’s the life-long relationships that the membership reports being the best intangible result, according to surveys.

» Read more from Melissa Rasico's
Luxury Plumbing Lounge column

Here are some of the benefits of having memberships:

  • Unique Product Lines: Buying groups can secure access to specific product lines or brands that might not be available to individual showrooms, helping you differentiate your offerings.
  • Premium Suppliers: They often partner with top-tier and luxury-focused manufacturers, ensuring you have access to high-quality and desirable products for your clientele.
  • Improved Inventory Management: The group can help you optimize your inventory by providing access to better supply chain management and potential forecasting tools.
  • Negotiate Better Pricing: By aggregating the purchasing volume of numerous showrooms, the buying group gains significant leverage when negotiating with suppliers and manufacturers. This often translates to lower costs of goods, better discounts, and more favorable terms than you could achieve on your own.
  • Access to Rebates and Incentives: Buying groups can negotiate exclusive rebates, promotions, and incentives from vendors based on their members' collective purchasing power.
  • Reduced Shipping Costs: Some groups may negotiate better freight rates for their members due to the higher volumes they represent.
  • Sales Training and Product Knowledge: Buying groups often provide training programs and resources to educate your staff on the latest products and sales techniques.
  • Increased Visibility: Being part of a recognized buying group can enhance your showroom's credibility and attract customers looking for quality and expertise.
  • Co-branded Marketing Materials: Some groups offer marketing support, including co-branded campaigns, digital resources, and showroom merchandising guidance.
  • Peer Interaction: Buying groups provide a valuable platform to connect with other showroom owners and consultants facing similar challenges and opportunities. This allows for the exchange of best practices, ideas, and insights.
  • Industry Knowledge: Stay updated on industry trends, new products, and market changes through the buying group's network and resources. Monthly updates on new products, product updates, and training events allow for a constant collective of knowledge.
  • Collective Strength: In market fluctuations or supply chain disruptions, being part of a larger group can offer more stability and support. Collective strength adds volume as memberships grow.
  • Educational Programs: Many buying groups offer workshops, seminars, and training events to help you and your team enhance your business skills and product knowledge.
  • Acquisitions: Many buying groups allow individually owned members and locally owned national wholesalers. Growing together will enable relationships to flourish and, occasionally, join forces through acquisitions.
  • Partnerships: Forging relationships with other members allows partnerships to flourish in different markets or territories. Working together to keep purchasing within the buying group is a great way to extend the olive branch and network.

Most buying groups evolve beyond a simple buying group, focusing more on consultative services and partnerships.

After recently attending a national buying group conference and speaking to many members on both the manufacturing and luxury showroom sides, the feelings were mutual. I can report a high level of trust and confidence in the capabilities of each side. The encouragement of members who seemingly would act as competitors was immeasurable. The camaraderie and excitement in the air made it feel like you were attending a concert by your favorite band or a sporting event. The buzz was apparent, and the smiles and laughs were contagious.

Connecting and empowering luxury decorative kitchen and bathroom showrooms and premium vendors, aiming to build strong relationships and provide solutions for business growth and scale. Most buying groups evolve beyond a simple buying group, focusing more on consultative services and partnerships.

Through strong relationships, we build trust, and through that trust, we build stronger relationships. Trust is vital to healthy connections, fostering open communication, empathy, and mutual respect. Without trust, relationships can become fragile and vulnerable.

Why stand alone when you can stand together?

KEYWORDS: bath and kitchen buying group distributors luxury products showrooms

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Melissa rasico

Melissa Rasico is the National Showroom Manager at Winsupply. She has been with Winsupply for nearly three decades and now oversees all of the local companies’ showroom operations.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    Brad Williams: Succession Planning
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Plumbing
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Premier 150
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

A graphic showing an arrow moving upward, with "PHCP-PVF Price Increases" written above it.

PHCP-PVF Price Increases May 2026

Commercial outlook tech looking at pipes

Commercial Market Outlook: Retrofit Projects Lead the Way

Phone being used

Your Sales Team Isn’t Posting and It’s Costing You Millions

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • Could a DPH buying group be good for your company?

    See More
  • Bob and Linda Hoff of Omni and the Luxury Products Group

    Forward-thinking initiatives paint a bright future for Omni buying group

    See More
  • Embassy buying group encouraged by progress of its three verticals

    See More
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing