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Illustration of a merger: Groups of healthcare professionals stand on two converging arrows, illustrating the concept of a merger or unification. Translucent teal and turquoise arrows appear on an ultra-dark background.
From the Editor | Natalie Forster

The Commonwealth Group members meet one last time before officially merging with AD

The right move forward
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 6, 2025

Throughout the 1970s-1980s there were four main industry buying groups - AD, Embassy, Omni and WIT & Co. Often referred to as “legacy buying groups,” these groups existed and operated for decades before consolidation began. Here's a quick history lesson on buying group mergers in the sector.


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Warehouse workers and manager discussing logistics and planning inside a storage facility.
ASA President's Letter

Worth its weight in gold: Are you using you ASA membership to its full potential

Dave Poteete
Dave Poteete
September 26, 2025

Social media posts for jobseekers reached 2.7 million views, up 194%. Clicks to SupplyIndustryCareers.com increased to 38,000 (up 155%). Additionally, 77 ASA-member companies have activated the “Now Hiring” flag on the site.


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Group of people discussing during coffee break at business seminar.
Leading Forward | Nate Wolfe

Winsupply opens doors to LOT/T for exclusive tour ahead of conference

AIM/R 53rd Annual Conference: A “LOT/T” to look forward to
Nate Wolfe CPMR 2025 200x200 author headshot
Nate Wolfe
September 24, 2025

The tour will provide a peek behind the curtain of the stocking efficiencies and abilities of Winsupply, and insight into opportunities to grow with them. After the tour, key people from Winsupply will present on their unique approach and entrepreneurial spirit, which enables local Winsupply companies to be successful in their respective markets.


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Round wooden blocks with business target objective icons on a light blue background.

Six key questions to ask yourself when succession planning

Steps to understand the market should you choose to sell.
Brad Williams
September 10, 2025

Passing your business to a successor may seem easy, but researching potential candidates is essential. Evaluate their fit with your company’s values and strengths. Consider training a promising member of your management team early.


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 On the Senate Media Balcony with Dain Hansen of IAPMO and Barb Donaldson of PPI.
Guest Editorial | Dan Ashenden – Group Publisher, BNP Media’s Plumbing Group

Championing water safety, accessibility and sustainability

My Summer Field Trip to Washington DC/Capitol Hill.
Dan Ashenden 200x200 author headshot
Dan Ashenden
August 5, 2025

Our trip was focused on promoting policy solutions that address these growing concerns—ensuring that every community, regardless of geography or income, has access to safe and sustainable water. We also were there supporting the trades who install and service this critical infrastructure as well as the manufacturers and wholesale distributors that keep the supply chain full.


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AI with a digital brain in a lightbulb with human icons in wooden blocks for AI vs human competition.
Marketing Matters | Alicia Branham

Why early AI adoption will define the next generation of PHCP/PVF business leaders

The industry is changing – are you? Three industry scenarios to apply AI today.
Alicia Branham.png
Alicia Branham
August 4, 2025

The new generation of contractors, engineers, estimators, and procurement officers is digital natives. They expect information to be available, clear, and accessible online—not buried in a PDF. With AI, you can produce content that speaks to this new buyer: FAQs, how-to articles, responsive website content, comparison charts, and more.


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Horizontal comic speech bubble with megaphone on a vibrant pop art background flat design.
From the Editor | Natalie Forster

If you don’t tell your story, someone else will

Digital presence and branding affect marketplace perception, contractor loyalty and next-gen attraction.
Natalie Forster headshot 2025 200x200px
Natalie Forster
August 1, 2025

Today’s marketplace is flooded with content. Traditional marketing of product and price isn’t enough—supply houses must craft narratives to stand out and be memorable. You do more than stock and sell products, and it’s time to share that with the world.


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A woman and a man looking a computer screen with graphs, trading and charts.
ASA President's Letter

ASA’s business intelligence tools help drive your company’s decision-making

Benchmarking to success
Dave Poteete
Dave Poteete
July 7, 2025

Industry Insights Senior Vice President Greg Manns notes data from the 2025 report shows 2024 was a challenging year compared to a few recent ones. However, Manns cautions that he is not painting a picture of gloom and doom because ASA wholesaler respondents still reported a fairly solid year when looking from a historical perspective over the last 5-10 years.


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Person on a laptop with virtual graphs and charts floating above the keyboard.
Guest Editorial | Brian Gardner

Why a phased approach delivers better CRM outcomes

How to prioritize phases based on CRM audit.
Brian Gardner author profile 200x200
Brian Gardner
July 3, 2025

Without a dedicated point person—the CEO for CRM—guiding the project from planning to post-launch, it can quickly go off track. Additionally, following a clear roadmap that breaks goals into manageable segments is essential.


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Construction workers taking a selfie at a construction site
Marketing Matters | Alicia Branham

From jobsite to newsfeed: How mundane moments turn into social media gold

Train your field crew to connect on social media.
Alicia Branham.png
Alicia Branham
July 1, 2025

Social media seeks authentic, real-time content. Many businesses miss this because on-site workers often overlook the value of their perspective.



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