ASA President's Letter
Innovate, inspire and impact: Register now for ASA NETWORK2025
Innovate, inspire and impact.

The Great Ideas Roundtable session is always a favorite at ASA NETWORK.
Photo by Steve Woltmann courtesy of ASA
This year’s theme, Innovate, Inspire & Impact, perfectly reflects the commitment of the volunteers who’ve crafted a program sure to deliver on that promise at the Marriott Harbor Beach Resort & Spa in Ft. Lauderdale, Florida (Nov. 12-14).
NETWORK’s value continues to grow each year with the increasing attendance of C-suite leaders from manufacturers and distributors. This year, we expect our largest-ever audience of CEOs, presidents and chairpersons — joining 800-plus professionals from 300 top firms representing more than $50 billion in sales — making NETWORK the premier event for our industry’s most successful companies.
Dave Poteete speaking at AS ANETWORK2024 in Chicago. Photo by Steve Woltmann courtesy of ASA
ASA members attend NETWORK to gain inspiration from top thought-leaders in 10 focused educational sessions, plus valuable networking opportunities — all designed to strengthen your business and make the time away from the office well worth it.
In addition to presentations from Shannon Bream (Fox News Sunday host), Hall of Fame baseball player Cal Ripken Jr., and former CIA Director Gen. David Petraeus, NETWORK attendees will hear education sessions on top-of-mind topics such as cybersecurity (with Morgan Stanley Wealth Management’s Rachel Wilson), game-changing technologies that will impact our industry such as Chat GPT and AI (with Gene Marks), and learn what drives workplace turnover and build a culture that makes people stay (with Kathleen Quinn Votaw).
Each year, we strengthen the program based on attendee feedback. This year, we’ve moved ASA Chief Economist Dr. Chris Kuehl to a prime slot (now Thursday, Nov. 13 at 10:30 a.m.) so more attendees can hear his crucial 2026 forecast.
ASA members attend NETWORK to gain inspiration from top thought-leaders in 10 focused educational sessions, plus valuable networking opportunities — all designed to strengthen your business and make the time away from the office well worth it.
We've also added a powerhouse, can’t miss CEO panel from top industry brands to share their outlook on manufacturing and distributor partnerships.
And don’t forget about the popular Great Ideas! Roundtable Sessions and the long-standing wholesaler-vendor conference appointments that provide even more impactful best-practices sharing and networking opportunities.
NETWORK2025 in Fort Lauderdale is a must-attend event for you and your team. The NETWORK2025 brochure should be hitting your mailbox as you read this. You can also access the full program and registration details at www.asa.net/NETWORK.
Explore the unmatched program, and join us in South Florida, you won’t be disappointed.
See you in Fort Lauderdale.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!





