Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!
Market SectorsColumnistsPlumbingPHCP and PVF Technology & OperationsNatalie Forster: From the Editor

From the Editor | Natalie Forster

Why small-to-mid-sized distributors are at higher risk for cyber attacks

Balance new technology adoption with increased cybersecurity protection.

By Natalie Forster, Editorial Director
Lock icon and internet network security technology bubble floating above the hand of person using a laptop.

Image courtesy of Kunakorn Rassadornyindee / iStock / Getty Images Plus

April 16, 2025

We have all been there: Looking at an email, debating whether or not it’s legitimate. No one wants to be the source of a company-wide cyber attack outbreak or data breach, but unfortunately, cyber criminals are becoming more sophisticated and incognito every day. Although human error accounts for a large portion of security breaches, there are many other ways businesses like yours are targeted.

In my recent podcast interview with Epicor’s John Carrico, I was surprised to learn that small-to-mid-sized distributors (and other small businesses) are among some of the top targets of cybersecurity attacks. This prompted me to dig a bit deeper into why this is and look into some ways that distributors can mitigate their risk.

Wholesaler-distributors are targeted for cyber attacks because they sit at the intersection of manufacturers, suppliers, and customers, handling vast amounts of sensitive data and critical supply chain operations.

Cyber criminals often target distributors because they manage large B2B transactions, house valuable financial information, and sometimes use ERPs that are not up to date with modern security protection. Additionally, as infuriating as this is, cyber criminals know that distributors are essential to the supply chain, and are more likely to pay ransom in order to resume business operations quickly.

Business email compromise (BEC) is a commonly used tactic; Cybercriminals impersonate suppliers, executives, or customers to manipulate employees into transferring funds or sharing login credentials. Microsoft advises watching specifically for attacks targeting your leadership team, as scammers know that impersonating executives gives them the best shot at a big payday. It takes a combination of street smarts and security software to protect your business against BEC.

Cyber criminals know that distributors are essential to the supply chain, and are more likely to pay ransom in order to resume business operations quickly.

In our rapidly changing digital world, adopting new technologies is part of the job. It’s important to stay extra vigilant while doing so. While innovations like cloud computing, AI, IoT, and automation improve efficiency, they can also create new vulnerabilities. Moving ERP, CRM and inventory management systems to the cloud increases exposure if misconfigured, so experts recommend using strong authentication procedures like multi-factor authentication (MFA).

Many distributors today are implementing IoT-powered devices in the warehouse like smart forklifts, RFID scanners and automated picking systems. While the devices are the future of smart warehousing, they expand the attack surface of your operations. To mitigate this risk, experts say to ensure strong password use and keep your firmware up-to-date.

AI-powered analytics tools are also popular – and extremely useful – today. If these are compromised, your decision-making systems could be manipulated. Be sure to use strong encryption and monitor these systems diligently for anomalies.

The world of cybersecurity protection is never-ending and will only continue to grow as technology becomes more involved in our daily lives. Stay informed, train your team, and turn to trusted experts to protect your business.

KEYWORDS: distribution software distributors software

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Natalie forster headshot 2025 200x200px
Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    Market Sectors
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Heating & Cooling
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Premier 150
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Premier 150: The top PHCP-PVF Distributors of 2026

Premier 150: The Top PHCP-PVF Distributors of 2026

Jeff Dice

Built to Scale, Designed to Stay Local: Lessons From Winsupply at 70

Erin McCusker, Chief Impact Officer, LIXIL

LIXIL Elevates Impact Strategy to the Next Phase, Appoints Chief Impact Officer

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • Two men, one in a safety vest and had and another in a business suit, shake hands in agreement while standing on the second level of a shipping warehouse.

    Distributors are doing more than ever to build loyal contractor relationships

    See More
  • ASA Operating Performance Report

    How distributors are winning with business intelligence

    See More
  • Plumbing work in buildings

    Indispensable technical partners: How distributors are elevating technical support

    See More

Events

View AllSubmit An Event
  • October 8, 2026

    2026 ASPE Convention & Expo

    Discover the latest in plumbing engineering, sustainable design, and industry innovations at the 2026 ASPE Expo.
View AllSubmit An Event
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing