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Home » PHCP-PVF

Articles Tagged with ''PHCP-PVF''

Company vision 2026 leader looking future with binoculars vision finding opportunity blue background.

2026 Predictions: Ten trends supply houses should know

A high-growth year fueled by AI, M&A and policy shifts.
Brad Williams
December 3, 2025

As 2025 comes to a close, it’s time for me to review my predictions from last year and predict ten more trends for 2026. Just like last year, I will avoid predicting where the stock market will be at the end of 2026; instead, I will stick to identifying trends that supply houses will find important in the upcoming year. My scorecard shows I got 7.25 out of 12 right. With all of that, let's jump in and review my 2025 predictions.


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3D Isometric Flat Vector Conceptual Illustration of Personal Brand Strategy.
Marketing Matters | Alicia Branham

What it really means to ‘be the brand’ in a blue-collar industry

Branding beyond the marketing team.
Alicia Branham.png
Alicia Branham
December 3, 2025

In this space, your brand isn’t your logo — it’s your people. It’s how your reps walk into a meeting. How your project manager answers a callback. How your techs wrap up a jobsite and drive away. It’s what customers and partners say about you when you’re not in the room.


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Bill Cooney

Cooney Brothers announces retirement of Vice President Bill Cooney after 49 years

November 25, 2025

His 49 years of service place him among the most tenured employees in Cooney Brothers’ 88-year history, and the impact of his kindness, leadership, and connection will be felt for years to come.


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Women in industry

Closing the gap: Empowering women to address the trade shortage

Dena Barrett
November 21, 2025

Attracting women is only half the battle, retaining them is also a challenge. Many women leave the trades not because of the work itself, but because of a lack of support or growth opportunities. 


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Virtual AI Light Bulb screwed into a virtual circuit board.
ASA President's Letter

Transforming the PHCP-PVF channel

ASA’s Embracing the Future Council is shaping the future of distribution through digital standardization, cyber awareness, and real-world AI guidance.
Dave Poteete
Dave Poteete
November 17, 2025

Nearly three in four ASA members say their companies are already experimenting with AI, while 38 percent report they are exploring use cases, while 34 percent are piloting one or more AI tools.


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Illustration of businesspeople in a training session, a large white board with pinned papers and icons on it.
Marketing Matters | Alicia Branham

Train for growth: Why your team is the key to modern marketing success

Alicia Branham.png
Alicia Branham
November 14, 2025

Whether your team needs training on your latest CRM system, new quoting software, or how to confidently represent your company on social media — the principle is the same. People can’t perform at their best without clarity, direction, and alignment. Every process, from managing leads to creating customer-facing content, is only as strong as the training behind it.


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Two warehouse workers are moving boxes in a large distribution center.
From the Editor | Natalie Forster

Beyond the buzzwords: What your shelves reveal about 2025’s product trends

Natalie Forster headshot 2025 200x200px
Natalie Forster
November 12, 2025

According to the American Supply Association’s most recent sales report, industrywide wholesale trade in mid-2025 was up just over six percent year-over-year, while inventories climbed a modest 1.3%. That balance suggests something healthy — not overheated, but steady growth with wholesalers staying disciplined on stock levels. In other words, people are buying smart.


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2025 AIM/R-Supply House Times roundtable participants from left – Whitney Morgan, Jeff David, Cullem McCarthy, Anthony Estrada, and Greg Aranoff.

Reps redefined: How AIM/R members are navigating a shifting marketplace

From data demands and buy/sell challenges to M&A pressures and commission chaos – reps rise to the occasion.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 10, 2025

Supply House Times discussed the evolving PHCP-PVF industry with members at the 53rd AIM/R conference, focusing on rising expectations, market shifts, and the importance of strong partnerships.




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Incoming ASA President Kip Miller

Meet your incoming ASA President: Eastern Industrial's Kip Miller

Eastern Industrial Supplies Kip Miller on leadership, stewardship and the ASA roadmap for tech adoption, margin discipline, and a stronger tomorrow.
Natalie Forster headshot 2025 200x200px
Natalie Forster
November 7, 2025

Faith, stewardship, and a people-first leadership style have shaped Miller’s 45-year career at Eastern. As he prepares to serve as the American Supply Association’s 2026 president, he aims to bring that spirit to the PHCP-PVF community by encouraging members, promoting smart technology adoption, and building a stronger future together.


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SHT Top selling products of 2025 survey
Supply House Times Survey

What are the top selling PHCP-PVF products of 2025?

November 5, 2025

Supply House Times wants to know what your top-selling products were in 2025. Take a few moments to share what sold the most in each category below that applies to your company, and we will publish the results in an upcoming issue.


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