Nearly three of four members rank business intelligence as ASA’s highest value area. Do you know where the industry is headed, where your business is going and how your competitive landscape is performing? ASA’s business intelligence has answers to these questions and more with industry-specific benchmarks and forecasts.


ASA Advisor

ASA’s economic forecast is tailored specifically for the PHCP and industrial PVF industry. Each month, the ASA Advisor provides a macro-economic analysis of the industry at a national and regional level as well as reports on how the U.S. economy may impact the different industry segments served by ASA members.


Operating Performance Report (OPR)

For 34 years, this annual study represents the most complete, accurate and up-to-date comparative financial performance data published anywhere about the PHCP and industrial PVF supply chain. It helps companies to pinpoint operational strengths and weaknesses relative to the most applicable industry demographics for a given wholesaler.


Monthly Pulse Report

Each month, this report provides participating wholesalers and vendor members with a snapshot of industry performance for sales, inventories, growth margin and YTD profitability as it relates to the broader economy and different market areas, sales volumes and industry segments.


Materials Market Digest

This monthly report provides the most current and qualified market data and analysis on various materials with comprehensive insight on price-influencing actions.


IPD Commodity Reports

Twice a year, members of ASA’s Industrial Piping Division (IPD) receive an in-depth and comprehensive analysis prepared by industry insiders about select commodities for the industrial and mechanical PVF segment of the industry. Briefs also will be included each month in IPD’s PVF Outlook e-letter with the latest and most salient information.


2016 Compensation Report

The latest employee and executive compensation report provides a detailed look at compensation and benefits programs for PHCP and industrial PVF wholesaler-distributors in markets across the United States.


Confidential Business Valuation Appraisal Service

Accredited and third-party staff at Industry Insights employs standard valuation methods to accurately and objectively determine the market value of a business for thousands of dollars less than any other provider.

Bottom line, timely data and relevant statistics are critical to a company’s success. Leading information and analysis helps owners, principals and key managers to make confident, supported decisions with their channel partners and satisfy customers’ demands.  

Visit and check out the latest video with Scott Robertson, ASA’s incoming president for 2017, to learn why ASA’s suite of industry-specific business intelligence is Robertson Heating Supply’s “ultimate scorecard,” and how your participation will give you the confidence and insights to advance your business. 

Contact Chris Murin at 630/467-0000, ext. 204, or with questions and for more information.