45 NEW CUSTOMERS Discover ASA Education Foundation Programs

Whether you are a distributor, manufacturer or manufacturers’ rep, you know that training is good for your company and as an extension, the entire channel of wholesale distribution. So why do so many ASA members have yet to discover the outstanding programs provided by the ASA Education Foundation, making it the best kept secret in the industry?

As Joel Becker said in his Letter from the ASA President (see our Columns section), “Training is like exercise - we all know it is good for us, but only a few of us do it.” The ASA Education Foundation is trying new ways to help your company find the training they need and then successfully implement it.

The Foundation just wrapped-up an unprecedented sale where ASA members could purchase $1,000 worth of training material at a 75% discount. This was a tremendous value for the companies who already use the Foundation’s programs and an incredible opportunity for those who hadn’t purchased material before.

As a direct result of this sale, 45 companies made a purchase from the ASAEF for the first time - it would seem that the secret is out!

Some of the most popular programs purchased by these 45 companies - and many others - are:



Product Knowledge

The ProductPro® program is a series of self-study certificate courses in the four areas of product knowledge most important to today’s wholesale distributor:
  • Basics of PHCP/Industrial PVF Products
  • Fixtures and Faucets – a comprehensive series
  • Industrial Valves – 3 brand new courses
  • Specialty Products
    (includes Domestic Water Heaters, Domestic Water Well Pumps, Sump, Sewage and Effluent Pumps, Residential Hydronic Heating Systems, Residential Water Processing)


  • Essentials of Profitable PHCP Distribution©

    Don’t skip the most basic concepts of distribution; this is often the most overlooked, yet the most valuable area in which you should train.

    In addition to the Profitable PHCP Distribution course, the Essentials® series includes the Essentials of Profitable Inside Sales® and the newest addition to the series, Essentials of Profitable Showroom Sales®.



    Employee Performance Improvement Tool Kit, 2nd Edition

    An HR Department in a box. Twenty-one job descriptions, job requirements, performance evaluations, and a new employee orientation template, all in a format that can be edited and customized for your company. Plus an all new chapter on how to start an employee training program.

    COMING SOON:
    An online guide of training needs and resources for every job requirement in every job description - just click and your training solutions will appear!

    This is just a very small sample of what is available to you.

    Need sales training? We have it.
    Customer service? That, too.
    Supervision and management? Indeed we do.
    In-person seminars on many of these topics? Absolutely!

    Call us. Talk to us about your needs and let us help you put together a training program that meets your needs and develop an implementation plan that works for your company.



    For more information on these and other programs and services from the ASA Education Foundation, contact Inge Calderon, Executive Director, 312-464-00920 ext. 202, or ingec@asa.net.