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Women in the Industry

Meet 10 Influential PHCP-PVF Women of 2026

March 8, 2026
Woman Attending HVAC Unit

Women in the Industry

Meet 10 Influential PHCP-PVF Women of 2026

March 8, 2026
aquaArts studio / E+ / Getty Images
Natalie forster headshot 2025 200x200px
Natalie Forster
Editorial Director
Market SectorsPlumbingHeating & CoolingWomen in Industry
Ten PHCP-PVF leaders share how relationships, strategy, and smart growth are shaping the next era of the industry.

Across PHCP-PVF, influence doesn’t always announce itself loudly. Sometimes it looks like a former schoolteacher who built a thriving company culture from the ground up. Sometimes it’s an engineer-turned-sales leader who learned that listening is more powerful than pitching. And sometimes it’s a manufacturer executive who jokes she speaks only “English and Plumbing,” yet spends her days translating strategy into field-ready execution. In this year’s “Meet 10 Influential PHCP Women” feature, a common thread emerges from very different career paths: relationships, curiosity, and clarity remain the industry’s most durable competitive advantages.

Several of the women profiled began their journeys in unexpected places - from architecture programs and greeting card companies to post-9/11 career fairs and water restoration firms. What kept them here wasn’t just product lines or market share; it was the people. They speak about attracting and retaining top talent, building trust across contractors and distributors, and creating cultures where individuals feel heard and valued. Whether leading eCommerce strategy, aligning cross-channel partners, mentoring women through ASPE, or connecting sustainability goals to measurable business outcomes, each woman underscores that growth is built on communication — asking better questions, translating complexity into action, and linking daily work to long-term impact.

At the same time, their outlook on the future is unmistakably forward-leaning. From data standardization and AI adoption to workforce visibility, incentives navigation, sustainable infrastructure, and cross-channel collaboration, these leaders see enormous opportunity. They call for smarter training that blends technical expertise with human capability, for elevating efficiency from optional upgrade to standard practice, and for bringing the next generation — especially more women — into an industry that remains one of America’s best-kept career secrets. Collectively, their responses reveal an industry at a crossroads, guided by women who are not only shaping strategy but redefining what leadership in PHCP-PVF looks like.

SELECT A PROFILE TO READ MORE
Jennie Bryan
Jennie Bryan
Jane Butter
Jane Butter
Yvette Duran
Yvette Duran
Karen Fox
Karen Fox
Alicia Green
Alicia Green
Sarah Kirwen
Sarah Kirwen
Emily McDonald
Emily McDonald
Elvira Pita
Elvira Pita
Sherry Primm
Sherry Primm
Stephanie Vega
Stephanie Vega

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KEYWORDS: Influential PHCP-PVF Women of the Year leadership PHCP-PVF PHCP-PVF industry women in plumbing women in the trades

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Natalie forster headshot 2025 200x200pxNatalie Forster
Editorial Director
Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

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