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Market SectorsPlumbingHeating & CoolingWomen in Industry

10 influential PHCP-PVF Women of 2026

Meet Alicia Green, Co-Owner, CFO, Go Green Plumbing, Heating & Electrical

By Natalie Forster, Editorial Director
Alicia Green
Photo courtesy of Alicia Green
March 8, 2026

As we celebrate Women’s History Month and Women in Construction Week, Supply House Times is shining the spotlight on 10 influential women who are leading the PHCP-PVF industry to great success.

Meet all of the Influential PHCP-PVF Women of 2026

Alicia Green

Co-Owner, CFO, Go Green Plumbing, Heating & Electrical

 

How long have you been in the industry, and how did you get your start?

I have been in the plumbing industry for 11 years. What started as my husband and I starting a family business in our basement, quickly became a calling. Over the past decade, I’ve had the opportunity to grow alongside our company, Go Green Plumbing, Heating, Air & Electrical, and witness firsthand how impactful this industry is, not only in homes and businesses, but in shaping careers and communities.

The trades have given me a deep respect for craftsmanship, leadership, advocacy, and the responsibility we carry as contractors. Eleven years in, I am more passionate than ever about where this industry is headed.

 

What skill has been most critical to your advancement that people might not expect?

One skill that has been critical to my advancement, and often surprises people, is my background in critical care nursing and leadership coaching. Before entering the trades, I worked as a critical care nurse, house nursing supervisor, and critical care coordinator. In that environment you learn quickly how to triage complex situations, lead under pressure, and make decisions that impact people’s lives in real time. You also learn compassion and how to lead people through stress, uncertainty, and growth.

Those same skills translate directly into leadership in the trades. Every day in our industry requires problem solving, calm decision making, and supporting teams through demanding situations.

In addition, becoming a John Maxwell Certified Coach and Tony Robbins Certified Coach has helped me focus on what I believe is the most important part of any organization, building people. Technical skills can be taught, but developing leaders, confidence, and culture requires intentional leadership.

Many people think advancement in the trades is only about technical expertise, but I have found that leadership, emotional intelligence, and the ability to develop others are what truly drive long term success.

 

Where do you feel you are currently making the greatest impact in your organization or industry?

The greatest impact I believe I am making right now is in developing people and strengthening the future workforce of the trades. At Go Green Plumbing, Heating, Air and Electrical, we are deeply committed to building careers, not just jobs. This includes investing in apprenticeship training, leadership development, and creating opportunities for technicians to grow into confident professionals and future leaders.

I am especially passionate about helping people realize that the trades can provide financial independence, entrepreneurship, and long-term career fulfillment.

Beyond our company, I also believe strongly in the role organizations like PHCC play in advocating for contractors. Contractors need a voice in legislation, workforce development, and industry standards. When real contractor perspectives reach decision makers, it helps protect the sustainability and growth of the entire industry. If we invest in people, training, and advocacy today, the industry will be stronger for generations to come.

 

Where do you see the most opportunity for growth in our industry?

The greatest opportunity for growth in our industry lies in workforce development and changing the narrative around the skilled trades.

For too long the message to young people has been that traditional college is the only path to success. The reality is that the trades offer incredible opportunities. A person can earn while they learn, build valuable skills, avoid significant student debt, and even become a business owner. We need to do a better job of introducing the next generation to these opportunities earlier through apprenticeships, mentorship, and partnerships with schools and communities.

Another important opportunity is ensuring that independent contractors continue to thrive. With the increasing influence of private equity in our industry, it is important that locally owned businesses remain strong. Independent contractors bring deep community ties, invest in local training, and play a critical role in the long term health of our industry.

If we continue investing in people, advocacy, and leadership development, the future of the plumbing and mechanical industry is incredibly bright.

KEYWORDS: Influential PHCP-PVF Women of the Year PHCP-PVF PHCP-PVF industry women in plumbing women in the trades

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Natalie forster headshot 2025 200x200px
Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

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