As an association, ASA deeply believes in the value of peer-to-peer best practice sessions such as the CONNECT program.

To expand the value of this unique program, the ASA CONNECT Task Group recently met to discuss how the association can expand the member engagement in these virtual communities and enhance the value to our membership and their key employees. The task group reviewed the current fee-based facilitated program and determined that a change was necessary to engage more members to the CONNECT program.

ASA has decided to continue with bringing the value that CONNECT has to offer, but now FREE of charge to ASA members.

"It is our goal and hope to expand the value of our CONNECT program to hundreds of our member employees and to grow this exciting program quarterly and beyond the initial 8 communities we are launching," ASA CEO Mike Adelizzi said.

Learn more about the improvements to CONNECT for 2024 here.