Meet Teri Rogers, Vice President of Marketing at APR Supply Co.

Teri Rogersr

COMPANY: APR SUPPLY CO.

TITLE: VICE PRESIDENT OF MARKETING

How long have you been in the industry?

Seven years in PHCP-PVF, and 23 in marketing. I began my career back in the early 2000’s on the manufacturing side, with York International/Johnson Controls, and joined APR in 2019.

What is the most rewarding part of your career in PHCP-PVF?

Having worked on both the manufacturer and independent wholesaler sides of the business, the most rewarding part has been having the opportunity to make meaningful impact through marketing innovation. I find great fulfillment in collaborating with cross-functional teams to understand their goals, and then developing integrated marketing strategies that drive measurable growth. One example was transforming APR's annual Buying Show into an immersive virtual event during the pandemic. Additionally, having led demand-generation programs that provided value to customers through content, tools and insights has been incredibly gratifying. My proudest accomplishments stem from marketing success that fuels the larger business objectives.

What advice do you have for women coming into the industry, or that are early on in their career?

Immerse yourself in understanding industry trends, build relationships across different functions, and don't be afraid to take calculated risks or speak up with ideas. Develop expertise in areas like digital and use your voice to provide a unique perspective. Find good mentors, believe in yourself, and the possibilities are endless, even in traditionally male-dominated spaces.

What can PHCP-PVF companies be doing to better support and empower women in our industry?

Broadly speaking, the industry must lean in to provide pathways to leadership for qualified, high-performing women. For example, implementing formal mentoring and leadership development programs to nurture high-potential women towards management and executive positions. Exposure to senior leaders, both male and female, is invaluable. Consider sponsoring rising women to attend industry forums, conferences and trade shows to widen exposure and skills. I love that we’re celebrating contributions of standout women through recognitions and nominations for industry awards. Having visible role models is crucial.

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Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.