The premium market is beginning to cool, enabling design and building professionals to return to their customary practices of dedicating time to select new products, seek the best support and service, and evaluate pricing. As these practices resurface, supply showrooms are once again pondering whom to support: the interior designer or the plumber. Who holds the key to a larger share of the decorative market?

When this debate emerges, I prefer to start from the beginning. Most significant projects commence with a homeowner who aspires to craft a fresh living space by establishing a relationship with an interior designer. This endeavor might revolve around a new build or a remodeling project – both represent significant opportunities for our showrooms and ones they are tailored to seize. In fact the plumber on a particular job might not learn of the project until the designer and homeowner have visited a showroom, made selections and the builder has put the job out for build.