Next Gen All Star: Nora Koesel

By Natalie Forster, Editorial Director, Nicole Krawcke

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Nora Koesel

AGE: 28

COMPANY: MATCO-NORCA

TITLE: CENTRAL REGIONAL SALES MANAGER

How long have you been in the PHCP-PVF industry?

Two and a half years.

What drew you into the industry?

Prior to Matco-Norca, I sold building material products directly to contractors. I was introduced to that employer by a family member and that experience led me to my current position. It’s exciting to be part of projects from the early stages and then later see them completed. I have also found there are a lot of career and learning opportunities in the PHCP-PVF industry.

What is the most rewarding aspect of working in the industry?

I would say developing lasting relationships.

What motivates you every day?

I do enjoy the friendly, competitive nature to win jobs and stock business. Every day and every part of my region is different, so staying organized and communicating with my reps ensures I stay on task.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?

I think a lot of people view the industry as not very “glamourous”, which isn’t completely false, but that can turn people away. However, I do think the industry is starting to evolve, which is exciting. There are multiple directions and opportunities for one to explore in his or her career. The people in this industry are great to work with and provide a fun culture to be in.

What has been your proudest moment in your career so far?

Being still early in my career, I would really say being offered my position with Matco-Norca. This was a pivotal move in my career. It was a big change for me and I’m so happy I made the decision to accept the role.

What is one thing most people don’t know about you?

I coached middle school and high school basketball for 5 years.

“Nora came to Matco-Norca from Hilti a couple of years ago to work in a territory that was building slowly for us. In her time at Matco-Norca she has strengthened relationships with our rep agencies, built a strong rapport with customers and has expanded our network in the central region. She has also been training rep agencies to onboard to our new customer portal. Through this, she has helped her customers do business faster and easier. As a young professional she has been involved in providing new ideas to improve internal processes and has had no problem standing out as a successful young woman in a male-dominant industry. Nora has been involved in ASA's women in industry event. She is a role model for the next generation of women coming into the industry. Nora also coaches youth women's basketball teams and is someone they can all look up to.”

— Amy Zucchi-Justice, Director of Marketing, Matco-Norca

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Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Nicole Krawcke is the former Chief Editor of Plumbing & Mechanical. She joined BNP Media in 2014 and served as Web Editor and Business Management Editor of The ACHR NEWS. Prior to joining BNP, she worked at Patch.com, a hyper-local news platform focused on community journalism. She has 10 plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.