The plumbing, heating, cooling, pipe and industrial pipe, valves and fittings industry is facing a crisis over the next decade. During that time, estimates say 55% of members’ labor force will become eligible for retirement, which will impact the industry’s ability to survive. The industry’s future is jeopardized by the inability to adequately staff companies.

To solve this issue, ASA has partnered with Boston-headquartered advertising agency Harger Howe to create Project Talent, one of three major initiatives in ASA’s Building One Future platform. Project Talent was officially unveiled to ASA members during Day 1 of ASA’s NETWORK2020 Virtual conference.

Project Talent will feature a detailed media campaign to fast-track and drive targeted traffic through the ASA website to members’ websites. A robust social media effort will build career-focused communities online that will offer career success stories from small and large companies. Another feature is the Career Portal, which provides education and tools to ASA members to help them in their recruiting efforts. To assist members in securing new hires through this process, Project Talent will offer a Career Opportunity Toolbox with marketing and promotional materials.

All of these resources will be available to members through a shared online resource center, which can be accessed through MyASA.