Dirk Beveridge: Culture drives change and innovation

It has been said that culture eats strategy for lunch. And that culture is a company’s last differentiator. In his book “Built to Last,” Jim Collins reports that organizations drew by purpose and values outperform the general market 15 to 1. Your culture is a set of beliefs (think Chick-fil-A and its Christian values), behaviors (think IBM back in the day with its blue suits and white shirts), and commitment (think Apple and its perfectionism). The beliefs, behaviors and commitment that is engrained into your company will either act as an brake or accelerator to your innovation efforts. Are you spending enough time intentionally creating your culture?

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Dirk Beveridge is the founder of UnleashWD, Executive Producer at We Supply America, President of the Beveridge Consulting Group, and Champion for the noble calling of distribution for over 37 years. He often speaks at company and association meetings to share his one-of-a-kind perspective on leadership, the future of wholesale distribution and how distributors are a Force for Good. Learn more about Dirk by visiting WeSupplyAmerica.net.