A few years back, we surveyed wholesale-distribution business leaders for a project in conjunction with the National Association of Wholesaler-Distributors, the result of which was the book “Innovate! How Successful Distributors Lead Change in Disruptive Times.” The majority of those distributors surveyed agreed that they are living in what could be appropriately described as “the age of disruption.” The question then becomes, do you allow disruption to determine your future or do you take control and become a disruptor in your own right? Innovators do the latter; rather than simply react to what is happening around them, they own the future by taking bold steps to move their companies forward. They find ways to adopt and apply technologies and strategies from outside their industry. They add adjacent technologies, products, and capabilities that allow them to
serve a wider audience or more deeply penetrate their existing customer base. These business leaders own the future by taking action rather than simply reacting to the changing world around them.

Access Dirk’s free Innovative Mindset assessment and receive a complimentary analysis that compares how you think and lead to the most innovative leaders in distribution at http://myinnovativemindset.com

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