Innovators create value for those they serve — their customers, suppliers, employers, employees and so on. More than just creating a product or service, innovators deliver the intangible with the tangible in a very important way: by making life better or making a job easier for those they serve.

That could mean creating a service that allows customers to save time and become more efficient or developing a new and valued solution for their market. It could mean improving the work environment so that employees have access to new opportunities and advancement. It could mean building better supplier partnerships that open the door to new markets and customers. It could mean all of these things.

Innovators are driven to do more than just deliver something from point A to point B; they are driven to create value in their marketplace.

Access Dirk’s free Innovative Mindset assessment and receive a complimentary analysis that compares how you think and lead to the most innovative leaders in distribution at


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