When you look at companies such as Apple, Tesla and Disney we often wonder how they were able to develop such creativity and innovation.

It is easy to get trapped into thinking that the companies themselves created the new solutions and value that the market continues to reward. The error in this thinking is that none of these companies have created any of it. The companies themselves can’t create. The companies, if we are to look at it literally, are nothing more than a legal entity incorporated through some legal process.

Remember this: Companies don’t innovate. Companies don’t transform. Companies don’t create.

People do.

It is the individuals, the people within those businesses, who have created everything you see, everything you purchase and everything you compete against. And everything they have done, you can do too when you are focused and able to tap into your creative potential.