Items Tagged with 'sales and marketing'

Trust is essential for a successful supply house, and Google reviews can be a powerful yet underutilized tool to build that credibility.

The toilet producer Niagara has announced a new rep agency partnership with Hugh M. Cunningham Companies that aims to further expand the company’s growth and sales across three states in the U.S., a recent announcement said. 

Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.

While outside sales reps dominated the distribution sales landscape for years, inside sales reps with the right tools can be equally or even more effective. Our customer’s inside sales rep used AI to perform inventory counts remotely, effectively replacing in-person stockroom checks.

A letter of intent (LOI) is an essential step in the merger and acquisition (M&A) process, yet its exact purpose and content might be widely unknown.