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Home » Keywords: » sales and marketing

Items Tagged with 'sales and marketing'

ARTICLES

A marketer’s perspective

Stephanie Porter: Guac is extra, and so am I

A marketer’s perspective into why marketing isn’t always viewed as a savory investment for long-term success in the industry.
Stephanie Porter-Bodziach
October 7, 2022
No Comments

Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.


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inside sales team

Inside sales still highly profitable for distributors

Why you need a proactive inside sales team today.
Benj Cohen
September 9, 2022
3 Comments

While outside sales reps dominated the distribution sales landscape for years, inside sales reps with the right tools can be equally or even more effective. Our customer’s inside sales rep used AI to perform inventory counts remotely, effectively replacing in-person stockroom checks.


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Behind the logistics of beginning stages of M&A

Brad Williams: What you need to know about letters of intent

Behind the logistics of beginning stages of M&A.
Brad Williams
August 9, 2022
No Comments

A letter of intent (LOI) is an essential step in the merger and acquisition (M&A) process, yet its exact purpose and content might be widely unknown.


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