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Home » Authors » Michael Biwer

Michael Biwer

Michael Biwer is CEO of Cavallo, helping distributors become more profitable, competitive, and valuable. Under Michael’s leadership, the company has accelerated product development and driven double-digit recurring revenue growth. He previously served as CEO of Mapp Digital and held executive roles at Trilogy and Acxiom. Michael holds both a BBA and MBA from the University of Michigan and is known for his curiosity and innovation-driven approach. Connect with Michael.
Articles

ARTICLES

Burning House Graphic

Why Day-To-Day Firefighting Douses Distributors’ Profit

A shift to order-level visibility and process discipline can help distributors eliminate margin leaks and regain control of performance.
Michael Biwer
May 4, 2026
Ask a distributor to describe their day-to-day, and there’s an excellent chance that they’ll use the term “fighting fires.” It makes sense that this term has become so popular – the work sounds urgent and important, even heroic.
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