A study performed by Microsoft in 2021 found that the average attention span of adult consumers today is a mere eight seconds.

In an effort the help distributor members better understand the needs and adapt to evolving expectations of contractor customers, the American Supply Association’s D.NEXT Lab team at the University of Illinois Urbana-Champaign conducted research focused on contractor purchasing habits, ordering and receiving preferences at distributors, big-box retailers and online. 

Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

Each year, APR’s buying show, hosted in Hershey, Pennsylvania, attracts contractors, manufacturers and their families to enjoy the state’s “chocolate city” while benefiting from the numerous opportunities the show encompasses.