Hawk has will remain with A. O. Smith through March 2022 to aid in the transition.

All of the appointments were effective Jan. 1.

Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

Matt Kozak was named vice president — sales, and Greg Eynon was appointed vice president — sales operations.