All of the appointments were effective Jan. 1.

BNP Media, one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.

Brands encounter a major challenge when it comes to managing localized marketing through retail websites. While some are household names perpetuated through longevity and national advertising, their message isn’t always consistently communicated on a regional or local level.

Matt Kozak was named vice president — sales, and Greg Eynon was appointed vice president — sales operations.