Benj Cohen

Benj Cohen is the founder and CEO of proton.ai, an artificial intelligence software designed specifically for distributors. Benj’s influences include first-hand sales experience in his family distribution company, and a Harvard degree in Applied Math and Data Science.

Why distributors deserve great software

Questions to ask when looking for a software partner.

Benj Cohen

March 14, 2023

Distributors help keep businesses running smoothly by ensuring they have the right items in the right place at the right time. And if you’re doing your job well, the public doesn’t even see you.

Inside sales still highly profitable for distributors

Why you need a proactive inside sales team today.

Benj Cohen

September 9, 2022

While outside sales reps dominated the distribution sales landscape for years, inside sales reps with the right tools can be equally or even more effective. Our customer’s inside sales rep used AI to perform inventory counts remotely, effectively replacing in-person stockroom checks.

How AI can increase distributors' inside sales effectiveness

Artificial intelligence helps sales teams make targeted sales efforts post-COVID.

Benj Cohen

August 11, 2021

According to a recent McKinsey report, more than 90% of B2B companies have shifted to a virtual or hybridized sales model due to COVID-19. Though dramatic, this shift reveals an emerging trend away from face-to-face sales.