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Home » Keywords: » showroom marketing

Items Tagged with 'showroom marketing'

ARTICLES

bathroom sink

Jeff Valles: Leverage your decorative knowledge

Become an expert on finishes, textures and colors.
Jeff Valles
February 9, 2023
No Comments

In the year 2023, we know we must include a finish on every faucet from any vendor. The same as when we order an automobile, chair or lighting. Adding colors to any piece makes it special and in many instances the color is more important than any other look that product offers.

Color is so important and so individual, that a red indoor paint search on Sherwin - Williams' website delivers more than 140 related colors.


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Showroom

State of the showroom

Showroom pros discuss latest design trends, customer expectations and state of showroom business.
Natalie forster
Natalie Forster
February 7, 2023
4 Comments

The most recent National Kitchen and Bath Association (NKBA) Market Outlook Report projects 2023 bath and kitchen revenue will reach $162.4 billion, a 14% decrease when compared to the previous year. With potential recessionary pressure, high mortgage rates and a cooling residential housing market, Supply House Times chatted with a few showroom professionals from around the country to gauge what’s expected in the 2023 showroom sector.


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couple sitting in kitchen

Jeff Valles: Prepare for millennial customers

Things are changing.
Jeff Valles
January 9, 2023
No Comments

With all of the goings on over the last two years, many of us have lost sight of our customer base undergoing a significant change. Baby Boomers have moved into the background as Millennials are entering their prime earning time and make up a significant portion of decorative plumbing showrooms' professional and homeowner customers.


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Chicago

Jeff Valles: Why you should visit The Bean in 2023

Highlights from Decorative Plumbing & Hardware Association’s 2022 show.
Jeff Valles
December 9, 2022
One Comment

When I open the ballroom door and enter the 2022 DPHA conference, the booths catch my eye but I am looking for familiar industry wide faces and those new personalities that i do not know.  The DPHA conference is all about the decorative plumbing and hardware, period. It presents me with the opportunity to see new products from decorative plumbing and hardware focused vendors, industry relevant education sessions and opportunities to interact with the people that manage and own DPHA businesses.


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kitchen showroom

Jeff Valles: Specify and sell your best lines

Steps to identify your high value vendors.
Jeff Valles
November 8, 2022
One Comment

As an owner or manager, your laser focus is on each vendor’s profit and, mistakenly, assume that your salespeople share your bottom-line focus. I suggest you are focusing on the deliverables, and they are involved in the process, the sales process. In most cases, you will not be able to move your salespeople to your side of this question by simply showing them the money. The way to move them is to show them how these HVVs will fuel their desire to be a great showroom salesperson.


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showroom sales team

Jeff Valles: Go-to brands

What dictates your showroom sales team’s go-to brands?
Jeff Valles
October 11, 2022
One Comment

When a product niche reaches this level of performance consistency, most manufacturers gravitate toward the same basic product platform. Is a faucet from vendor A really that much different than one from vendors B, C or D?


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decorative plumbing showroom

Jeff Valles: Traveling U.S. showrooms

What question are people asking?
Jeff Valles
September 9, 2022
One Comment

I have been back on the road for a while and have just returned from another week-long tour. I would like to report that the decorative plumbing showroom world remains vibrant and as diverse as ever. The question that I am most asked is: How are showrooms and customers reacting to COVID-19 in their business practices in 2022?



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LPG summer invitational.jpg

Luxury Products Group attends IMARK Plumbing Summer Invitational Meeting

August 30, 2022
2 Comments

Jeff MacDowell, director of Luxury Products Group (LPG) attended the 2022 IMARK Summer Invitational alongside exclusive brands Australian Designer Faucets and Current. IMARK members from across the country were invited to attend and were able to learn more about what the LPG strategic initiatives have to offer. 


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SHT-0822-Dollars-Feat-Slide1-1170x658.jpg

Jeff Valles: Drill down sales

A simple sales process change to improve efficiency in the showroom.
August 8, 2022
No Comments

In a quiet home or company office, away from the hustle and bustle of a busy 21st-century decorative showroom, a knowledgeable salesperson will dig into their knowledge of today’s market, the designer’s style filtered through their meeting notes to create the total schedule.


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minimalist designs throughout the homes

Jeff Valles: How has the pandemic affected your showroom team?

Good and bad habits picked up over the past two years.
Jeff Valles
June 10, 2022
3 Comments

During my 2022 travels, I have noticed one combined practice that both delights and concerns me. Many salespeople and trade professionals have consciously sped up their product selection process by condensing the sales/selection process.


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More Articles Tagged with 'showroom marketing'
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