Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Attract and retain

PHCP-PVF women discuss how to attract and retain a qualified next generation.

Natalie Forster

April 16, 2021

As the PHCP-PVF industry is facing an expected 100,000 retired skilled workers over the next 10 years, attracting the next generation is more important than ever.

Industry rallies for Texas relief

Distributors and manufacturers step up, helping contractors service and recover Texas following winter storm.

Natalie Forster

Nicole Krawcke

April 14, 2021

Supplyhouse.com donated a range of supplies — from tool kits to clamps and everything in between — to New Jersey-based Mitchell’s Plumbing & Heating as they traveled to help Texans in need of plumbing repairs.

Enjoy the Ride

Bradford White’s Danielle Laird talks growth with the company and focus on wholesale- distribution.

Natalie Forster

April 13, 2021

Danielle Laird, national accounts manager for Bradford White, absolutely loves the industry and the company she works for.

Natalie Forster: Meet ELEVATE2021 speakers

ELEVATE goes virtual, impressive lineup of speakers tackle relevant topics.

Natalie Forster

April 9, 2021

ASA’s Women in Industry division annual event will take place virtually April 20 to 23. Since its inception in 2016, ELEVATE has grown to bring more than 200 women from the PHCP-PVF industry together each year for an event full of inspiring educational sessions, networking and fun.

Supply House Times profile: Epicor brings integrated reporting to distributors

New cloud ERP software allows distributors to focus on business instead of IT.

Natalie Forster

April 5, 2021

Epicor Software Co. recently released its Prophet 21 2020.2 cloud ERP software. Perhaps the most unique feature of the launch is an integrated reporting tool that allows anyone in the organization to go from data source to reports in less than 60 seconds and run reports without the need for special coding, database skills or requesting IT help.

The seller's journey

J.W. Wood Co. recently acquired by PACE Supply Corp. President John Wood reveals details behind the decision and process.

Natalie Forster

March 31, 2021

Merger and acquisition news continues to frequent the PHCP-PVF industry. Whether it be due to lack of exit strategy, financial reasons or just a desire to leave the business, making the decision to sell a company is no small feat.

Connection is key

ASA and The Distribution Team enter second year of popular peer networking groups.

Natalie Forster

March 4, 2021

Ever heard the expression about the best ideas being created on cocktail napkins? The American Supply Association’s member benefit CONNECT virtual peer networking program is a real-life example.

Milwaukee Tool and Uponor continue partnership for PEX innovations

Natalie Forster

March 4, 2021

Ten years after initial launch, manufacturers deliver new ProPEX solution focused on speed of connection and pipe seal.

Fight for efficiency

PHCP-PVF industry continues to advocate for legislation and standards optimal for water conservation and efficiency.

Natalie Forster

March 3, 2021

PHCP-PVF industry continues to advocate for legislation and standards optimal for water conservation, safety and efficiency.

David Kohler gives State of the Industry at KBIS 2021 Virtual

Natalie Forster

March 1, 2021

Following NKBA CEO Bill Darcy’s welcome and State of the Association report on Feb. 9, KOHLER President and CEO David Kohler took to the virtual stage for a State of the Industry analysis.