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Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Editorial Director

Articles

ARTICLES

Strength in numbers: The value of the rep relationship

Ahead of AIM/R's 49th annual conference, A. O. Smith execs and reps discuss evolving role of manufacturers’ reps and why AIM/R is vital to success.

Natalie Forster

September 2, 2021

Ahead of AIM/R's 49th annual conference, A. O. Smith execs and reps discuss evolving role of manufacturers’ reps and why AIM/R is vital to success.

Natalie Forster: Work from home culture

Culture remains important to your next gen pool of recruits.

Natalie Forster

August 30, 2021

We’ve all discussed work from home in terms of productivity, and how some employees want to stay working at home, others are itching to get back into the office, and many companies have adopted a hybrid approach. But I hadn’t thought too much about how company culture can be affected in this new work from home world.

Digital disruption

Industrial PVF distributors say e-Commerce may have a place in the market, ERP continues to meet needs.

Natalie Forster

August 11, 2021

When it comes to digital presence — e-Commerce, ERP software, social media, websites, etc. — the wholesale-distribution sector is somewhat all over the map. A recent survey conducted by Supply House Times asked several industrial PVF distributors to anonymously comment on their company’s utilization of and plans for adopting e-Commerce.

FourMation Sales celebrates 20 years

Just getting started: Minnesota-based rep celebrates 20 years of success through commitment to wholesale-distribution.

Natalie Forster

August 10, 2021

Rogers, Minnesota-based manufacturers' rep firm, FourMation Sales was built from scratch. Twenty years later, it is celebrating success through challenging times by charging ahead, focused on building up the company for decades to come.

State of the industrial PVF industry: The perfect storm

PVF heavy-weights discuss top challenges facing industrial sector.

Natalie Forster

August 6, 2021

The industrial PVF sector is facing a set of challenges that market experts describe as “the perfect storm.” Top concerns among pros in the industrial sector include commodity price increases, tariffs and trade disruption, freight inflation, fleet shortages and — of course — the ongoing lack of skilled labor.

Natalie Forster: A noble calling

We Supply America tour works to tell the true story of independent distribution.

Natalie Forster

July 28, 2021

Since Memorial Day this year, Dirk Beveridge, distribution expert and founder of UnleashWD — a design, innovation and strategy firm that helps distributors become market leaders — has been touring the U.S. in his 38-foot RV visiting independent distributors across various industries.

Natalie Forster: A busy contractor

Lumber price and real estate availability challenges drive construction industry focus to remodels.

Natalie Forster

July 9, 2021

If you’ve talked to a contractor recently, chances are they told you how busy they are.

A Consolidated family

Consolidated Supply Co.’s The Fixture Gallery named 2021 Showroom of the Year.

Natalie Forster

July 8, 2021

Consolidated Supply Co.’s The Fixture Gallery named 2021 Showroom of the Year. 93-year-old Tigard, Oregon-based plumbing distributor, Consolidated Supply Co., was founded during tough times — in 1928 during The Great Depression.

Made in America: PHCP-PVF Products Manufactured in the USA

Celebrating some PHCP-PVF manufacturers that choose American manufacturing.

Natalie Forster

July 8, 2021

According to data published by the United Nations Statistics Division, by 2019 China accounted for 28.7 percent of global manufacturing — more than 10% ahead of the U.S. Manufacturing products in the states comes with a set of challenges, but it also offers benefits for consumers and the U.S. economy.

Aging infrastructure challenges water safety

Plumbing industry focuses on water safety and efficiency in responses to infrastructure concerns.

Natalie Forster

July 6, 2021

The American Society of Civil Engineers’ 2021 U.S. infrastructure report card graded the United States wastewater system a D+, and the nation’s drinking water system received a C-. Additionally, according to the CDC, more than 500,000 kids in the U.S. have elevated levels of lead in their blood.

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