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Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Editorial Director

Articles

ARTICLES

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2023 Supply House of the Year: Plumbing & Heating Wholesale

Plumbing & Heating Wholesale thrives on EOS and strategic growth.

Natalie Forster

October 6, 2023

Sioux Center, Iowa-based Plumbing & Heating Wholesale is the perfect example of a business born out of true customer need.

From the Editor | Natalie Forster

Body language and sales

Body language expert Janine Driver keynotes at AIM/R 51st annual conference.

Natalie Forster

October 5, 2023

New York Best Selling author and Body Language Expert Janine Driver has made her living analyzing and studying body language for many years as a Federal Law Enforcement Officer for the Department of Justice.

Practical ways AI can help your warehouse

Artificial Intelligence is not magic.

Dick Friedman

Natalie Forster

September 8, 2023

Artificial Intelligence (AI) is not magic. From my perspective, in the context of distributors, AI is a combination of software and data to solve, and prevent, problems. The “software” is usually a distributor’s ERP system, modified to include AI logic / formulas, and potentially interacting with CRM and e-commerce systems, and using “data.”