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Home » Authors » Natalie Forster

Articles by Natalie Forster

WhiteStar Supply showroom showing two Kohler displays, the left showing faucets, the right showing shower fixtures.

2026 State of the Showroom: More disciplined market, more disciplined showrooms

With pricing transparency and project complexity rising, distributors are redefining the role of the showroom.
Natalie Forster headshot 2025 200x200px
Natalie Forster
February 10, 2026

The NKBA's 2025 Kitchen & Bath Market Outlook predicts the U.S. market will reach $235 billion, with growth in repair and remodeling despite slower new construction. Homeowners see kitchens and baths as valuable investments, especially with professional help.


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Welcome to Fabulous Las Vegas marquee in shades of purple above the AHR sign.
AHR EXPO

AHR Expo 2026: Hydronics innovation focuses on practical execution

Prefabrication, data center cooling and hybrid systems dominate show floor.
Natalie Forster headshot 2025 200x200px
Natalie Forster
February 6, 2026

AHR Expo 2026 made it clear that hybrid systems are no longer an emerging idea; they are the answer to the ongoing balancing act of meeting decarbonization goals while remaining realistic about the grid's capacity for electrification. Manufacturers emphasized systems that combine electric technologies, gas-fired equipment, and advanced controls.


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USA Tariffs Tape inf front of containers (Montage)

Breaking: Trade policy signals renew cost pressure for distributors

New federal trade actions, lingering tariffs, and rising freight rates are tightening pricing and planning across plumbing and PVF supply chains.
Natalie Forster headshot 2025 200x200px
Natalie Forster
January 28, 2026

Federal trade policy debates this week have centered on efforts to secure and strengthen domestic supply chains for critical industrial inputs, including metals and processed materials that feed a wide range of manufacturing sectors. While these policies are not targeted specifically at plumbing and PVF products, the ripple effects are already visible in pricing and planning conversations within the industry.


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Supply House Podcast feature image
And So It Flows Podcast

Podcast: Speed, assortment and the art of saying yes: Behind SupplyHouse.com's merchandising and fulfillment engine

How data, collaboration and operational discipline power fast, confident buying experiences for today’s trade professionals.
Natalie Forster headshot 2025 200x200px
Natalie Forster
January 21, 2026

In this episode of And So It Flows, Jennifer Harrison and Kaytee Gray from SupplyHouse.com discuss how digital merchandising and fulfillment are evolving to empower contractors with expert product information, simplifying decision-making in the field.


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Concept vision of futuristic warehouse and logistics. AI aided supply chain, automated warehouse operations.
And So It Flows Podcast

Podcast: Real-time answers under jobsite pressure: How AI is shaping distribution

Natalie Forster headshot 2025 200x200px
Natalie Forster
January 19, 2026

Lock Supply Co.’s Tim Savage breaks down how practical AI tools are accelerating quoting, closing knowledge gaps, and strengthening contractor trust — without replacing the human side of sales.


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Five distributors who participated in Supply House Times’ 16th annual distributor roundtable are standing outside of a building in Fort Lauderdale, Florida.
American Supply Association

Get better faster: 16th annual ASA-Supply House Times distributor roundtable

Natalie Forster headshot 2025 200x200px
Natalie Forster
January 8, 2026

Distributors must constantly adjust due to pricing volatility, supply-chain disruptions, labor shortages, inflation, and shifting customer expectations, tightening decision timelines. In November, five distributors met at ASA NETWORK in Fort Lauderdale, Fla., for Supply House Times’ 16th annual distributor roundtable to assess the market and discuss future success.


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High angle view of two workers shaking hands while working with their colleague in distribution warehouse.
From the Editor | Natalie Forster

The most meaningful progress rarely makes noise

2025 showed that being human — not flashy — is what customers value most.
Natalie Forster headshot 2025 200x200px
Natalie Forster
January 2, 2026

In wholesale distribution, progress in 2025 rarely came from one sweeping change. It came from smarter forecasting and more accurate data analysis. From incremental improvements in product data that made online searches less frustrating to onboarding processes that got new hires productive faster than before. None of it flashy, but all of it impactful.


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New Year concept wooden blocks with 'GOAL', 'PLAN', 'ACTION', AND '2026' text, checkmarks, and a bullseye icon. The blocks are stacked on top of coins, which are stacked on top of paper cash.
From the Editor | Natalie Forster

Measuring what matters at year-end

Retention starts with asking the right questions.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 23, 2025

The year-end is a time for reflection, and planning for 2026 is already starting. The Gallup Q12 engagement survey measures employees' connection to their workplace through 12 key statements. It highlights aspects such as expectations, tools, valued opinions, and growth opportunities, making it especially valuable in industries where retention depends on clarity, trust, and recognition beyond compensation. The Q12 helps quantify these drivers for better management, which is crucial at year-end.


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Virtual checkmark and invoices floating over a person typing on a laptop and stacks of small boxes on a scale.  The background is blurred.

Opportunity through disruption: 2026 Plumbing Industry Outlook

With supply chain volatility easing but labor and regulatory pressures mounting, distributors lean on data, partnerships, and smarter inventory strategy.
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 12, 2025

According to the American Supply Association’s Monthly Economic Report, forecasting shows GDP growth moderating, oil and freight costs stabilizing, and key construction indicators posting mixed signals heading into mid-2026. Economists contributing to ASA’s reports note that "economic risk remains elevated, but channel fundamentals are stronger than national headlines suggest," pointing to continued resilience in wholesale sales trends and contractor backlogs.


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Merit Brass Co.group photo in a warehouse with a conveyor belt, stairs and industrial equipment in the background.

Meet the 2025 PVF Ring of Honor Inductee: Merit Brass Co.

How family values, operational excellence, and global vision have guided Merit Brass for nearly nine decades
Natalie Forster headshot 2025 200x200px
Natalie Forster
December 10, 2025

For nearly nine decades, Merit Brass Co. has been distinguished by a culture of integrity, family values, and long-term stewardship. Its induction into the 2025 PVF Ring of Honor formally recognizes what wholesalers, suppliers, and partners have known for generations: Merit Brass is not just a participant in the PVF landscape, but a key force in shaping it.


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