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Home » Authors » Jeff Valles

Articles by Jeff Valles

digital showroom

Jeff Valles: Your AI is ready

It’s time to chat with your digital showroom consultant.
Jeff Valles
May 9, 2023
One Comment

The plumbing supply industry and our showrooms, as well as many re-distribution businesses, are run ERP systems that are based on the IBM AS/400 or DOS. Both originated in the 1980s. We are an industry that looks to shave pennies to scale and limit our operational invest. We live by “If it ain’t broke, don’t fix it,” and so we have gone for a millennia. But, the possibility of having a knowledgable consultant in our pocket might just change the way we employ computers in all facets of business.


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showroom

Jeff Valles: Rethink your showroom layout

Separate working spaces from the showroom floor.
Jeff Valles
April 4, 2023
2 Comments

In the 1980s, homeowners, builders and designers would walk into these new-fangled decorative plumbing showrooms and be wowed by all the sparkle and style. And as pretty as it all looked, these design leaders had no idea exactly what they were looking at. Sure, they saw fancy faucets but they had no idea how to layout, buy and install a “decorative bathroom”. Prior to decorative showrooms all that was only handled by the plumber. Who was going to help them navigate this new world.


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Brizo’s Litze collection

Jeff Valles: Top three product trends from the KBIS floor

And some sleeper trends you may have missed.
Jeff Valles
March 14, 2023
2 Comments

COVID-19 may remain in the news but it did not stop people from attending the 2023 KBIS/IDS show in Las Vegas. In fact, early estimates set the attendance in excess of 100,000 enthusiasts. Now that’s a show!


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bathroom sink

Jeff Valles: Leverage your decorative knowledge

Become an expert on finishes, textures and colors.
Jeff Valles
February 9, 2023
No Comments

In the year 2023, we know we must include a finish on every faucet from any vendor. The same as when we order an automobile, chair or lighting. Adding colors to any piece makes it special and in many instances the color is more important than any other look that product offers.

Color is so important and so individual, that a red indoor paint search on Sherwin - Williams' website delivers more than 140 related colors.


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couple sitting in kitchen

Jeff Valles: Prepare for millennial customers

Things are changing.
Jeff Valles
January 9, 2023
No Comments

With all of the goings on over the last two years, many of us have lost sight of our customer base undergoing a significant change. Baby Boomers have moved into the background as Millennials are entering their prime earning time and make up a significant portion of decorative plumbing showrooms' professional and homeowner customers.


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Chicago

Jeff Valles: Why you should visit The Bean in 2023

Highlights from Decorative Plumbing & Hardware Association’s 2022 show.
Jeff Valles
December 9, 2022
One Comment

When I open the ballroom door and enter the 2022 DPHA conference, the booths catch my eye but I am looking for familiar industry wide faces and those new personalities that i do not know.  The DPHA conference is all about the decorative plumbing and hardware, period. It presents me with the opportunity to see new products from decorative plumbing and hardware focused vendors, industry relevant education sessions and opportunities to interact with the people that manage and own DPHA businesses.


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kitchen showroom

Jeff Valles: Specify and sell your best lines

Steps to identify your high value vendors.
Jeff Valles
November 8, 2022
One Comment

As an owner or manager, your laser focus is on each vendor’s profit and, mistakenly, assume that your salespeople share your bottom-line focus. I suggest you are focusing on the deliverables, and they are involved in the process, the sales process. In most cases, you will not be able to move your salespeople to your side of this question by simply showing them the money. The way to move them is to show them how these HVVs will fuel their desire to be a great showroom salesperson.


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showroom sales team

Jeff Valles: Go-to brands

What dictates your showroom sales team’s go-to brands?
Jeff Valles
October 11, 2022
One Comment

When a product niche reaches this level of performance consistency, most manufacturers gravitate toward the same basic product platform. Is a faucet from vendor A really that much different than one from vendors B, C or D?


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decorative plumbing showroom

Jeff Valles: Traveling U.S. showrooms

What question are people asking?
Jeff Valles
September 9, 2022
One Comment

I have been back on the road for a while and have just returned from another week-long tour. I would like to report that the decorative plumbing showroom world remains vibrant and as diverse as ever. The question that I am most asked is: How are showrooms and customers reacting to COVID-19 in their business practices in 2022?



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minimalist designs throughout the homes

Jeff Valles: How has the pandemic affected your showroom team?

Good and bad habits picked up over the past two years.
Jeff Valles
June 10, 2022
3 Comments

During my 2022 travels, I have noticed one combined practice that both delights and concerns me. Many salespeople and trade professionals have consciously sped up their product selection process by condensing the sales/selection process.


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