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Home » Authors » Alex L. Goldfayn

Articles by Alex L. Goldfayn

Ecommerce

Selling in the age of Coronavirus

Alex L. Goldfayn
April 14, 2020
No Comments
This week, you will be selling to a much more fearful market than you were working in last week. At least equally importantly: your competition is uncertain, cautious, and afraid too. What do people do in times of intense fear? They go into a defensive shell.
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So make the communications, even though you feel the fear.

Alex Goldfayn: Call friendlies

Alex L. Goldfayn
July 17, 2019
No Comments

I was interviewing a salesperson for one of my clients, and he brought up a customer of his who he was having some trouble getting on the same page with.


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So make the communications, even though you feel the fear.

Derby lessons in perseverance

Alex L. Goldfayn
May 6, 2019
No Comments

Controversial race outcome has a sales message for all of us.


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So make the communications, even though you feel the fear.

Alex Goldfayn: Money Lists

Alex L. Goldfayn
February 13, 2019
No Comments

Not enough of us salespeople keep lists of customers and prospects and quotes and proposals.


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So make the communications, even though you feel the fear.

Alex Goldfayn: The secret to sales growth

Alex L. Goldfayn
November 12, 2018
No Comments

My clients add 10 to 20% to their top line annually every year they implement my approaches.


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So make the communications, even though you feel the fear.

The customer is afraid, too

Alex L. Goldfayn
July 16, 2018
No Comments

Fear costs us salespeople a lot of money.


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So make the communications, even though you feel the fear.

The art of selling gratefully

Alex L. Goldfayn
June 27, 2018
No Comments

The art of selling gratefully.


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We don’t want to bother the customer.

Dealing with sales discomfort

Alex L. Goldfayn
March 28, 2018
No Comments

Knowing what to do is different than actually doing it. 


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Alex Goldfayn

Fear has cost you millions

Alex L. Goldfayn
June 22, 2017
No Comments

We should ask every customer we speak with for the sale.


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The revenue growth habit

The revenue growth habit

Alex L. Goldfayn
February 23, 2017
No Comments

If you want to grow your company quickly, you need to think about it the right way.


Read More
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