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Home » Topics » Columnists

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Two construction workers in hard hats and safety vest, using a hoist.
Eye on Safety | Taylor Albano

Ensuring safety in crane and hoist operations: A crucial guide

Understanding the four OSHA regulations and how they impact hoist safety.
Taylor Albano
August 5, 2024

According to OSHA, cranes are involved in numerous fatal and non-fatal incidents each year, with common causes including equipment failure, improper use, and inadequate training.


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Group of people around a table writing ideas on large pieces of paper.
Marketing Matters | Alicia Branham

Benefits of outsourcing creative talent

Improve focus company wide.
Alicia Branham.png
Alicia Branham
August 5, 2024

Outsourcing allows businesses to delegate non-core functions to specialized professionals. The benefits of outsourcing creative talent and leveraging their expertise can enhance marketing efforts, improve efficiency, and achieve sustainable growth.


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Businessman in front of an empty conference table, looking out of the window.
ASA President's Letter

Questioning yourself about joining ASA?

Membership is an investment in your business.
Patrick Maloney
Patrick Maloney
August 5, 2024

Are you worried about the time and cost? Unsure about the benefits of membership or renewing? These are all valid concerns. Just as we invest in our businesses to make them better, ASA is another tool to help us improve.


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Electrical fire in an office
Eye on Safety | Jennifer Wale

A standard for electrical equipment maintenance

Preventing electrical fires.
Jennifer Wale
July 11, 2024

FEMA reported over 8,000 non-residential electrical fires in 2022, resulting in over $374 million in losses. Implementing an Electrical Maintenance Program can help reduce the risk of fires and ensure safe operations.


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Asian woman looking at her mobile while virtual emojis and screens float in the air.
Marketing Matters | Alicia Branham

Mastering social media marketing for maximum impact

The power of consistency
Alicia Branham.png
Alicia Branham
July 11, 2024

This article discusses the importance of consistency in social media marketing, explores engaging content types, and provides strategies for maintaining an effective posting schedule.


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Virtual screens floating above laptop while someone is typing.
From the Editor | Natalie Forster

Move quick when it comes to hiring

Job seekers lose interest if hiring process is too long.
Natalie Forster headshot 2025 200x200px
Natalie Forster
July 11, 2024

Research indicates that in the last two decades, the average human attention span has decreased from 12 seconds to 8.25 seconds, with Gen Z's being less than 8 seconds.


Read More
Workers moving stock in a warehouse with lettered blue shelves packed with packages in the background.

Why big box retailers fall short against local industrial suppliers

David and Goliath
Brad Williams
July 11, 2024

In this article, we will discuss the significant trends impacting the industrial distribution sector, including digital transformation, automation, data optimization, omnichannel approaches, challenges in improving profit margins, legacy system fragmentation, and industry consolidation.


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ASA President's Letter feature image of businesswoman (in shadow) looking out of the window.
ASA President's Letter

The value of knowing the future

Take advantage of valuable industry reporting resources.
Patrick Maloney
Patrick Maloney
July 10, 2024

Successful business leaders must understand the economy, market performance, and future outlook to make informed decisions for success.


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Virtual AI screens floating in front of man on mobile phone.
Showroom Dollars & Sense | Jeffrey Valles

Can AI benefit your business today?

Slow down and learn the basics.
Jeff Valles
July 8, 2024

Can AI benefit your business today? Absolutely. Do you need to rush to implement it immediately to stay ahead of your competitors? No, you don't.


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Exotec's Skypod System
From the Editor | Natalie Forster

First Supply to install Exotec robotic system in new 308,000 square-foot distribution center

Robotics in the warehouse.
Natalie Forster headshot 2025 200x200px
Natalie Forster
June 7, 2024

The global warehouse robotics market is expected to reach a value of $12.99 billion by 2030. Warehouse robotic systems automate tasks like picking, sorting, transporting, and packing, offering faster and more accurate operations.


Read More
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