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Home » Topics » Columnists » Natalie Forster: From the Editor

Natalie Forster: From the Editor
Natalie Forster: From the Editor RSS Feed RSS

Natalie Forster

Natalie Forster: Flashback

Think back to where you were a year ago and be proud.
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Natalie Forster
May 10, 2021

One year ago it seemed as though the term “the new normal,” was flying around constantly. 


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Natalie Forster

Natalie Forster: Meet ELEVATE2021 speakers

ELEVATE goes virtual, impressive lineup of speakers tackle relevant topics.
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Natalie Forster
April 9, 2021

ASA’s Women in Industry division annual event will take place virtually April 20 to 23. Since its inception in 2016, ELEVATE has grown to bring more than 200 women from the PHCP-PVF industry together each year for an event full of inspiring educational sessions, networking and fun. 


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Eastern Industrial Supplies social media

Natalie Forster: Social media success

Eastern Industrial Supplies uses social channels to promote company culture, connection and employee retention.
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Natalie Forster
February 25, 2021
I’m always curious to hear about how distributors and others within our industry are utilizing social media. For some, it’s a new territory that they’ve yet to fully explore because there’s no internal team member with the time and knowledge to do so.
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Screen Time

Natalie Forster: Screen time

Making the most of your increased blue light exposure.
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Natalie Forster
February 15, 2021
Anyone else cringe a little when you get the weekly iPhone notification: “Your weekly screen time report is available?” I for one, am always hoping to see, “Your screen time was down by X%,” but that’s not often the case.
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Natalie Forster

Natalie Forster: Flipping the script

While work-from-home is the norm for many, NYC rep invests in innovative office space for staff.
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Natalie Forster
January 6, 2021
According to Standford News, approximately 42% of Americans are currently working from home. Businesses have been working tirelessly to keep employees safe, many by setting up the needed technology to work remotely.
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Natalie Forster

Natalie Forster: The pro connection

There’s no replacing the expertise of our industry’s pros.
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Natalie Forster
November 30, 2020
When end-user customers experience a plumbing crisis in their homes, the first thing on their mind is how to fix it as quickly as possible. Getting the issue fixed from a pro they trust will do a good job is likely a very close second.
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Natalie Forster

Natalie Forster: A success story

October 29, 2020
After reading my column last month about replenishing the workforce, an industry vet reached out to me to share his story.
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Natalie Forster

Natalie Forster: Labor of love

What are you doing to help replenish the workforce?
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Natalie Forster
October 1, 2020

The average age of PHCP professionals, on both the contracting and distribution ends, falls somewhere around 50. 


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Natalie Forster

Natalie Forster: Virtual reality

Remainder of the year is full of virtual events and trade shows.
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Natalie Forster
September 3, 2020

As we dive into the autumn months, the PHCP-PVF supply chain is diligently prepping for its first-ever season of virtual conferences and events. 


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Natalie Forster

Natalie Forster: Making the most of it

Rich-Tomkins rep agency uses lock-down as a time to improve and train.
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Natalie Forster
August 6, 2020

In yet another recent conversation centered around the pandemic, I was truly impressed with a Philadelphia-based rep agency and its immediate ability to adapt.


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