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Home » women in plumbing

Articles Tagged with ''women in plumbing''

Marki Huston

How Viega is reshaping the executive table in PHCP manufacturing

A different kind of bench strength.
Natalie Forster headshot 2025 200x200px
Natalie Forster
March 5, 2026
That broader context makes what’s happening at Viega noteworthy, not because the company set out to “make a statement,” but because its executive leadership bench reflects something manufacturing often says it values but doesn’t always operationalize: building leadership based on capability, development and long-term performance, and ensuring strong talent isn’t overlooked.
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Computer chip labeled 'AI' on a circuit board, illuminated by a cool blue glow, highlighting circuit pathways and components.
ASA News

Women leading the way in AI adoption across the ASA community

February 13, 2026

AI is helping women streamline complex or time-consuming tasks, such as preparing commercial quotations, entering sales orders, managing email and calendars, and organizing large volumes of product information. It is also becoming part of daily life, supporting everything from cooking and budgeting to travel planning and quick problem solving.


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A red barn with black roof and other outbuildings on a traditional American farm on a sunny day.

From Michigan Farm Girl to CEO

How Cheryl Merchant’s grit, empathy and love of manufacturing shaped her path to the top of Taco.
Natalie Forster headshot 2025 200x200px
Natalie Forster
October 29, 2025

When Cheryl Merchant talks about her path from rural Michigan to the corner office at the Taco Family of Companies, she does so with the steady confidence of someone who’s spent four decades proving that perseverance and people-first leadership can build anything — from global factories to family-style company cultures.


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Cheryl Merchant, along with the logo for the WiM Hall of Fame.

Cheryl Merchant to be inducted into the 2025 class of the Women in Manufacturing Hall of Fame

CEO of the Taco Family of Companies, Cheryl Merchant, to be inducted in the WiM Hall of Fame.
August 19, 2025

Merchant will be recognized during the 15th annual WiM SUMMIT conference in Chicago on October 12-14th.


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Two young girls work together at the construction camp.

Inspiring the next generation of female trade workers: Oatey Co. leads plumbing workshop at girls' construction camp

The event, held on July 18th, introduced girls to career opportunities in the trades.
July 23, 2025

Oatey associates mentor students at the “Let’s Build Construction Careers” Camp for Girls in Canfield, Ohio, which immerses middle and high school girls in the skilled trades.


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(Left) Three girls work on DIY water filter assembly. (Right) Judaline Cassidy, Amie Millano, and Katie Loeb.

LIXIL welcomed Tools & Tiaras campers for hands-on plumbing workshop in New York City

Attendees received hands-on learning experiences, including DIY water filters and a "Showerhead Showdown."
July 21, 2025

Tools & Tiaras is working to address the lack of diversity and labor shortage in plumbing by introducing the trade to young girls. 


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The Women of PMI logo.

Women of PMI: new initiative by Plumbing Manufacturers International

The Women of PMI initiative is designed to celebrate and support women in the plumbing manufacturing industry.
July 8, 2025

The kickoff event will take place on July 16th, featuring Sheena Yap Chan. 


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Michelle Lewnes-Dadas Podcast feature image
And So It Flows Podcast

PODCAST | Meet 2025 AIM/R President and Alice A. Martin Woman of the Year, Michelle Lewnes-Dadas

July 7, 2025

In this podcast, Michelle Lewnes-Dadas talks about bridging generational gaps in the workplace, the importance of industry engagement, the evolution of rep agencies, and tips for staying present while you prioritize both family and work.


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Women on the stage holding raised hands at ELEVATE Women in Industry. The audience are applauding.
ASA President's Letter

ASA’s Women in Industry provides strong platform for women 

Dave Poteete
Dave Poteete
May 15, 2025

The ASA Women in Industry Division offers a unique platform for driven women to connect, network, and access educational resources, fostering both personal and professional growth. Its mission goes beyond typical industry events by actively working to attract women to the PHCP-PVF industry.


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From left: Kelsey Richter, Katie Poehling Seymour, Rebecca Falish, Robyn Brookhart, and Suzanne Chreene.
From the Editor | Natalie Forster

ASA Women in Industry Division wraps 11th annual conference with over 180 first-time attendees

Women gather for powerful panel discussions and memorable keynotes.
Natalie Forster headshot 2025 200x200px
Natalie Forster
May 5, 2025

My first ASA ELEVATE was in 2019 in San Diego. I had just joined the industry in mid-2017 and had only been to a handful of events. I’ll never forget the welcoming environment that surrounded me and the relationships I was able to begin at that very first event.


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