Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

MORSCO finalizes acquisition of Fortiline Waterworks

Morsco
October 31, 2016

Fort Worth, Texas-based MORSCO announced today it has finalized the acquisition of Fortiline Waterworks, a portfolio company of CHS Capital and one of the largest waterworks distributors in the United States.

Fortiline will act as MORSCO’s waterworks distribution platform.

“There is great correlation between plumbing, HVAC and waterworks,” MORSCO CEO Chip Hornsby told Supply House Times. “We are a significant regional player on the plumbing side and we’re growing our HVAC business across the Sun Belt. Waterworks was a big gap and Fortiline significantly fills that gap.”

Hornsby added Fortiline’s locations are in sync with MORSCO’s footprint, including its recent expansion into the Southeast with acquisitions of Murray Supply and DeVore & Johnson.

“Fortiline has a very sound footprint across the Southeast and as far west as Texas,” he said. “They complement our strategy very well. We are getting that third leg to the stool so to speak and the acquisition provides diversification across the Sun Belt.”

Hornsby said current MORSCO standalone waterworks branches in Houston and San Antonio, Texas, and Phoenix, will be re-branded as Fortiline locations. He added there may be some instances where smaller MORSCO branches will still have combined elements of plumbing, HVAC and waterworks products in those locations.

Hornsby noted Mike Swedick will remain president and CEO of Fortiline, which will continue to operate as a standalone company responsible for waterworks supplies distribution inside MORSCO.

“We are extremely excited about Fortiline’s leadership team led by Mike Swedick,” he said. “Most important in any acquisition is the quality, caliber, and core values of the team. Fortiline has built an extremely successful and strong team. We look forward to working with them to provide opportunities for growth of both the business and individuals.”

 

In terms of that growth, Hornsby sees the waterworks industry continuing to provide opportunities in the short-term and long-term.

“Waterworks is not as large a sector as plumbing or HVAC from an annual spend standpoint, but we see the growth continuing with private new construction and especially with public repair and enhancement of existing waterworks infrastructure,” he said. “It’s hard not to envision our country investing significantly in water infrastructure upgrades and replacements with items such as water mains, and storm and sewage drainage being at the forefront.”

Looking ahead, Hornsby confirmed MORSCO is still in expansion mode. “Fortiline was a large acquisition and we want to get it integrated and situated,” he said. “This will complete our acquisitions for 2016, but we’ll start to envision where we want to be in 2017 and 2018.”

He did confirm MORSCO has no current plans to become a national distributor. “It’s not part of our strategy,” he said. “I’m not saying never, but to be in all 50 states is not a significant component of ours. We want to continue to fill in the Sun Belt where we see continued growth. We feel there are many opportunities where we are today and we will fill in accordingly.”

Fortiline operates 42 waterworks branches that extend from Florida to Texas. This acquisition boosts MORSCO’s footprint to 172 total branches.

MORSCO, prior to this acquisition, was No. 13 on the 2016 Supply House Times Premier 150 distributor rankings list.

KEYWORDS: distributors waterworks

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    PHCP and PVF Technology & Operations
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Plumbing
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Plumbing
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Rob Micklus, Chris DellaSala, John McKeown and Bob DellaSala

2026 Manufacturers Rep of the Year: Keystone Sales & Associates

Price Increase Image

PHCP-PVF Price Increases: June 2026

Commercial outlook tech looking at pipes

Commercial Market Outlook: Retrofit Projects Lead the Way

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • Hajoca Corp.’s acquisition of Dallas-based industrial PVF distributor All-Tex Pipe & Supply recently was completed.

    Hajoca finalizes acquisition of All-Tex Pipe & Supply

    See More
  • MORSCO’s Chip Hornsby (left) and Fortiline’s Mike Swedick

    MORSCO welcomes Fortiline Waterworks to the family

    See More
  • Fortiline Waterworks opens Texas location

    See More

Related Products

See More Products
  • History of PLumbing cover.jpg

    History of Plumbing (ebook)

  • lost art steam heating.jpg

    The Lost Art of Steam Heating Revisited

See More Products

Related Directories

  • Repco Sales of Georgia

    Repco Sales of Georgia - "At Work For You!" Founded in 1989, Repco Sales has successfully represented the industry's leading manufacturers by providing exceptional customer service, in-depth product knowledge and excellent sales support. Repco Sales of Georgia represents industry leading manufacturers in the plumbing, waterworks, fire protection, industrial and HVAC markets.
  • Badgerland Trading of WI

    Established with the purpose of representing manufacturers of plumbing supply products in Wisconsin and Upper Michigan. We have the knowledge and experience to work with distributors, engineers, architects, designers, mechanical contractors, and major residential contractors to sell a manufacturer's product.
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing