ASA continues to make major strides.
Dear Industry Colleagues,
As I write my second-to-last letter as ASA president, please let me begin by
thanking you, the industry, for the very worthwhile learning experience I have
had as ASA president throughout 2012.
As the letter is being written, I have just returned from NetworkASA
2012. It was a wonderfully successful event. Speakers such as Steve Forbes,
George Foreman, Michael Werner, Alan Beaulieu and others, in addition to the always
popular networking events and educational sessions, made everyone’s time more
At the event, I addressed the ASA membership during the Annual Meeting and
Member Lunch and I stressed the importance of the ASA Advantage. I made the
distinction in my address between smart and healthy. Smarter references how we run our businesses.
For most everyone, that means how well we understand product, marketing, finance
or strategy. Healthy refers to understanding people, human relationships, culture
and the practical or real-world application of theory that only comes from experience.
I pointed out that “in the
hallway” at NetworkASA (and at other ASA events) is where we
get “beyond the noise” and build those relationships.
I touched on the various aspects of ASA’s many offerings. On behalf of ASA, I
traveled to Washington, D.C., earlier this year. If you haven’t yet gone,
please consider it. It is a worthwhile education. Our industry has a number of
issues that require legislative action in Washington, and our representatives
need to know where we stand. A unified and consistent voice is compelling.
In the bigger picture, the ASA regions have strong relationships with the
various industry buying groups, and there is consistent participation in the
association by our national members. ASA also is enjoying its strongest
Supplier Partnership year since the program’s inception. I’d say we are
balancing smart and healthy fairly well. Did I also mention ASA has achieved
net membership growth for the first time in more than 20 years? Combine all
these factors and the word “resurgence” is a good description of what is
ASA started 2012 with 12 very well-defined goals, or metrics, that if
accomplished would indicate a smart and healthy organization. I am happy to
report we are on task to accomplish 10 of those 12 goals. The ASA Education
Foundation continues to expand and flourish with new programs and more
offerings than ever before. Our leadership and staff have worked tirelessly to
really “move the needle” in 2012. Speaking of leadership, I would specifically
like to thank ASA past presidents Bill Kenny, Frank Nisonger, Jeff New, Joe Poehling and Joel Becker for
their support during this year.
Incoming ASA presidents Jeff
Pope, John Strong and Rick
Fantham are tasked with following in their leadership
footsteps. I have no doubt they will. This group is engaged, professional,
passionate, results-oriented and most of all, smart and healthy.
As individual businesses, as an association and as an industry, we still have
many challenges ahead of us. We still face uncertainty in the economy, in our
nation’s tax policies and in the regulations coming out of our nation’s capital.
Even so, you can be rest assured that we have a stronger association, better
equipped to help us as business owners.
See you “in the hallway”
at future ASA events.
Letter From The ASA President - Smart and healthy
November 1, 2012