Presented during NetworkASA 2012 at the ASA Annual Member Luncheon Thursday, Oct. 18 at the Hilton Bonnet Creek Resort in Orlando.

Morris Beschloss


Industry veteran Morris Beschloss will be honored with the American Supply Association’s Fred V. Keenan Lifetime Achievement Award, to be presented during NetworkASA 2012 at the ASA Annual Member Luncheon Thursday, Oct. 18 at the Hilton Bonnet Creek Resort in Orlando. The award, given at the discretion of ASA’s Executive Committee, is presented to individuals with a long history of service and dedication to the PHCP and PVF industry.

Previous award recipients, who have all demonstrated a long history of significant industry accomplishment, service to ASA and/or the ASA Education Foundation and have had a strong personal influence on the current status of the channel, are: Fred Keenan, for whom the award was named, Karl Neupert, Ed Felten, John McDonald, John Martin, Frank Finkel and most recently, Nick Giuffre, who received the award last year during NetworkASA 2011 in Las Vegas.

Mr. Beschloss’ lifetime of dedication to building a stronger industry spans more than 50 years. His involvement continues today as one of the founders of the highly successful PVF Roundtable quarterly networking dinner, as well as his regular authorship of many insightful articles in industry publications and blogs. In addition, he played key roles on various boards and as chairman of the PHC Information Bureau (throughout the 1970s) and the Valve Manufacturers Association (also in the 70s). He started the Beschloss Perspective in 1981, and later wrote for publication such as ASA News and Supply House Times. He continues to be involved with ASA’s Industrial Piping Division, and just last year received the IPD’s Award of Excellence.

“Morrie’s illustrious background is full of great examples of his dedication and service to the industry.  Because he is in his early 80s and still very active in several capacities, it is very easy to overlook how long he has actually been involved,” ASA Executive Vice President Michael Adelizzi said. “His various blogs and the Beschloss Perspective still provide guidance and clarity to many. He is an excellent choice to receive this prestigious honor.”

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