Dear Industry Colleagues,
If you are a member of ASA and have been reading my “Letters from the ASA
President” throughout the course of 2011, it should be no secret to you that
ASA has a great deal of activity happening within its four key areas of focus: Benchmarking,
Networking, Education and Advocacy. In
last month’s letter, and in my address to the ASA membership at NetworkASA
2011 in September, I outlined the detailed growth that has taken
place in each of these specific areas throughout 2011. It has been a phenomenal
ride to say the least. If you are not a member, my question to you is, “What
more is it going to take for you to stand up, take notice and JOIN
the ranks of your fellow industry professionals as members of ASA?” In our
ever-evolving marketplace, the time has never been more important than right
now for your company to join ASA and take advantage of this time
Many of you struggle with predicting what the future of our industry brings. We
know how important this is and have acted on the need. As mentioned in this
month’s ASA News, a team of industry leaders met at NetworkASA
2011 in September to begin mapping out plans for providing the
membership with critical industry forecasting data on a regular basis. This
Forecasting Task Group will first work to build participation in ASA’s current
benchmarking tools, then develop and customize a forecasting tool specific to
Speaking of Benchmarking, ASA’s Materials
Market Digest was reintroduced to the membership in October 2011.
This valuable monthly report provides timely information about important
industry trends in a variety of materials sectors including: carbon steel and
stainless, alloy steel and principal alloy metals, non-ferrous metals and
alloys and much more. The report also has a new author, former Supply
House Times editor Jim Olsztynski, and includes price changes by
major producers, action in applicable commodity markets, factors affecting
supply or demand and other information that cannot be obtained anywhere else.
One more valuable ASA member benefit example!
Another ever-evolving area of growth within ASA is Education.
Introduced at NetworkASA 2011 was the highly
and its five colleges, including: the Colleges of Sales,
Leadership, Warehouse Operations, Purchasing and General
Business. Find out more about how ASA University
can be your resource for success in our featured article, The
Starting Point, in this month’s ASA News.
The power of Networking within ASA was recently
illustrated by our very successful NetworkASA 2011
event, held September 13-16 at the Bellagio in Las Vegas. We had a 30% increase
in attendance over 2010, boasted overflow crowds at each scheduled event and received extraordinarily high remarks
from attendees. Start making plans now to attend next year’s NetworkASA
2012, scheduled for October 17-20 at the Hilton Orlando Bonnet
Creek. You won’t be disappointed!
Last, but certainly not least, we have seen a whirlwind of activity in the area
of Advocacy throughout the past year. Dan Hilton,
ASA’s Director of Government Affairs and our “man in Washington,” keeps ASA members informed of
pending industry-related legislation through regular visits to Capitol Hill and
maintaining consistent activity in frequent coalition and committee meetings.
Dan has really ramped up the Advocacy effort for ASA this past year.
These are just a few snapshots of some reasons why you need to act
now if you are not a member of ASA. We will continue to develop
these programs well into 2012 and beyond. Please contact a member of the ASA
staff today at 312-464-0090 for more membership benefit information. You will
be glad you did!
Kenny Pipe & Supply
Letter From The ASA President - NOW Is The Time
November 1, 2011