Dear Industry Colleagues,
Be it through outside education or on-the-job training, learning
should not be a spectator sport. It should be engaging, inclusive and for
learning to make a difference, participatory.
One of the greatest assets of our industry is the ASA Education Foundation. It
is the one organization in our industry dedicated to developing and providing
educational materials and training resources specifically for the PHCP and PVF
wholesale channel of distribution. Thanks to the Karl E. Neupert Endowment
Fund, the Education Foundation can invest in program development and not pass
that cost along to the companies who use the products. The ASAEF offers our
industry timely, useful programs that are engaging, inclusive and affordable.
So why is it that less than
half of ASA members participate in any type of program from the ASA Education
I’ve yet to speak to someone in this industry who says “training my employees
doesn’t matter.” We all know it’s
important. Giving a customer the correct information or using a proven sales
tactic could be the difference between a sale or sending that person to your
The ASA Education Foundation was established more than 30 years ago because
even then we knew training our people was important. All these years later, the
ASAEF has kept its finger on the pulse of the industry,learningwhat ASA members want
in training and staying current with new formats and teaching
Ask yourself: Does every one of my employees understand how my business makes a
profit? Do the people selling my
products know all their features, uses and how to cross- or up-sell related
products? Each of these skills relates
directly to the bottom line of your balance sheet. Proper training relates
directly to your profitability.
Training is an investment. As an investment in your employees it builds their
self-esteem and shows them their value to the company. Employees are your
company’s greatest resource.
With the development of ASAU Online, the ASA Education Foundation is positioned
to be the go-to training source for all of our industry needs. ASAU Online
provides business owners many more options for training, and results can be
tracked to monitor progress. It uses the format with which most of the
employees entering the industry today are most comfortable.
All of these programs from the ASA Education Foundation are complemented every
day by one of the greatest benefits available from membership in ASA - access
to the best thinkers and doers in our industry through networking. Some of the
best ideas I’ve been able to use at Slakey Brothers have come from my peers.
The different perspective another person brings, coupled with wisdom from
experience, is invaluable. In the three most recent issues ofASA News(this one included),
read the ASAEF case studies from distributors operating in different regions of
the country, focusing on how and why they invest in training, and then apply
that knowledge to your own business.
No other organization serving our industry provides access to a more diverse
collection of companies throughout North America than ASA. Learn from the best
the industry has to offer, whether it’s in a book, on a computer or via another
person. It’s time to stop being a spectator and get in the game to win.
Letter From The ASA President: Learning Is Not A Spectator Sport
July 1, 2010