During the International Builders’ Show, Kohler Co. launched SaveWaterAmerica.com ― a viral online campaign dedicated to teach homeowners how easy it is to save water.
During the International Builders’ Show, Kohler Co. launched
SaveWaterAmerica.com― a viral online campaign dedicated to teach homeowners how easy it is to save
water. With the launch of this site, and help from Web visitors, Kohler will
provide up to $1 million worth of water-saving plumbing products to Habitat for
“Kohler recognizes the looming freshwater
shortage facing the United States, and that saving water inside the home
represents the best opportunity for a family to make a significant difference
on their water consumption,” saidJohn Engberg, manager of global media and Web
development at Kohler. “This online campaign is dedicated to educate
homeowners, and benefit Habitat for Humanity with donations of KOHLER plumbing
Visitors to SaveWaterAmerica.com are asked to
participate in a three-question quiz. For every completed quiz, Kohler will donate
$1 worth of product to Habitat for Humanity, which will be tracked in real time
on the Web site. The short quiz calculates how much water and money the
visitor’s family could save if they replaced their old toilets.
Kohler already guaranteed to provide $500,000 worth of
product to Habitat for Humanity, and is encouraging homeowners to log on to its
new site and ‘virtually’ match the pledge toward reaching the goal of $1
million in product donations. The full donation of $1 million would equate to
Kohler donating enough plumbing products to complete nearly 600 Habitat homes.
The products will help build sustainable homes.
about water-saving products is easily accessible on the site, which includes a
database of available toilet rebate programs throughout the country. These
rebates, ranging from $25 to $150, help offset the cost of replacing older
Visitors can easily share the viral site
with friends or post it to their social network pages to help Kohler reach the
$1 million product donation goal, added Engberg.
the products Kohler plans to donate include high efficiency toilets that save
about 15,000 gallons of water annually versus older model toilets. In addition,
Kohler showerheads and faucets that use 30 percent less water without
sacrificing performance will also be part of the plumbing products package.
To help homeowners better understand water conservation,
Kohler is also launching a grassroots campaign, where company experts plan to
visit more than 25 U.S. cities currently facing water shortages. These events
will demonstrate to consumers the environmental and financial benefits of
saving water inside the home, and how easy it is to accomplish.
Source: Kohler Co.
Kohler's Viral Web Campaign Educates Homeowners
February 10, 2009