Bruce-Rogers, a distributor of plumbing, heating and air conditioning products based in Fort Smith, AR, generated more than $450,000 in new gross sales and more than $100,000 in gross profit above last year at this time with a three-month promotion that promised free camouflage gear and apparel to customers who matched and surpassed their purchasing from the same time period the previous year.
“It was a huge success,” said Dan Mills, sales manager. “What’s even better, the growth came in a down economy.”
Incorporated in 1922, Bruce-Rogers has six locations serving western Arkansas, southwest Missouri and eastern Oklahoma.
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