The Combined Industry Conference will provide its attendees, whether they're ASA members, or members of PHCC, RPA or any other affiliated association, with the opportunity to hand-pick the events they'd like to attend. The associations will work together, with the coordination of Messe Frankfurt (who produces ISH North America), to develop an agenda that includes top-notch keynote speakers, industry training programs, consolidated social programs, and other educational and networking sessions of interest to all. The Annual Meeting portions of each of the associations' programs will continue to be held separately.
However, for the first time, multiple associations will combine their resources to provide the best of all worlds for their members, giving them a “cafeteria style” menu from which to pick the events they want to attend.
The highlight of the Combined Industry Conference will be the table-top conference booth program, where manufacturers and service providers can meet with their customers in a low-pressure, low-cost environment focused on relationships and information, rather than on products.
What does it all mean? Here's the skinny: