Our theme for this year's ASA Convention is not just a trendy catch phrase. We have truly engaged the best minds and leaders for our educational program this year, and we invite you to join us. Here is an advance look at the schedule, so you can begin making your plans now.

Tuesday, October 12

1:00 - 3:00pm ASA Board of Directors Meeting

3:15 - 5:00pm Committee & Council Meetings

3:30 - 5:00pm CONVENTION BEGINS, WORKSHOP: John Carroll

5:30 - 6:30pm MDA Annual Meeting & Reception

5:30 - 6:30pm WANE Annual Meeting & Reception

6:30 - 8:00pm OPENING PARTY

Wednesday, October 13

7:30 - 9:00am BREAKFAST PROGRAM Terry Brock

9:00 - 11:45am GENERAL SESSION Michael Beschloss, Keynote Speaker

12:00 - 1:30pm WHOLESALER & MANUFACTURER MEMBER LUNCH Mac Fulfer, Guest Speaker

1:45 - 3:15pm LEARNING TRACKS:

1. Mike Workman, Ph.D. (Part 1)

2. Mac Fulfer

3:30 - 5:00pm LEARNING TRACKS:

1. Mike Workman, Ph.D. (Part 2)

2. IPD Panel: “Living in Wild Times”

3. “Meet the Pros” Roundtables

5:15 - 6:15pm Young Executives Reception

6:00 - 7:00pm IPD Reception

Evening Open for Vendor Hospitality

Thursday, October 14

8:00 - 9:30am GENERAL BREAKFAST PROGRAM: Alan Zimmerman, Ph.D.

8:00 - 9:30am IPD BREAKFAST: Patricia Panchak, Guest Speaker

10:30am - 4:30pm ISH NORTH AMERICA

12:00nn- 2:00pm ALL-SPOUSE LUNCHEON & PROGRAM

4:30 - 5:30pm AIM/R Principal Appreciation Reception

Evening Open for Vendor Hospitality

Friday, October 15

7:30- 9:00am VMD BREAKFAST PROGRAM: Wholesaler/Manufacturer Discussion Tables

9:15 - 10:30am INDUSTRY PANEL DISCUSSION

10:30am - 4:30pm ISH NORTH AMERICA

Evening Open

Saturday, October 16

10:30am - 2:30pm ISH NORTH AMERICA