“In selecting a theme for this year’s meeting, we looked to what we were hearing from our members about the issues and opportunities facing them, and the trends developing throughout the industry,” said Mike Adelizzi, ASA’s executive vice president. “Working with and the demand for sustainable products is a priority, as is the increased expectations of running an environmentally responsible business. Of course, exploring ways to be profitable is always tops on everyone’s list and is especially crucial given the current economy and the trends our members are seeing. Every aspect of these three topics impacts the other. As an association, it’s our responsibility to help our members address them, and even use them to their advantage.”
Seminars at Network’08 include nationally renown speakers as well as industry experts, providing a comprehensive schedule that will engage and inspire attendees. Following is a sample of what’s on the agenda:
Jeffrey Gitomer, author of The New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude will instruct attendees on selling in any economy.
Stuart Rothenberg, editor and publisher of The Rothenberg Political Report, and a frequent contributor to premier television news programs, will comment on the state of the presidential election campaign, as well as highlighting key Congressional races and what the outcome of the election will mean to our business and our industry.
Ken Schmidt, former Communications Director of Harley-Davidson Motor Company and an active participant in one of the most celebrated turnarounds in corporate history will present “Make Some Noise,” a fascinating story of building an entirely new corporate culture, of rekindling relationships with customers, and reaching out to new ones in completely untraditional ways.
Future issues of ASA News will provide more detail on what you have to look forward to at Network’08. To register for the meeting, book hotel reservations and discover more of the agenda, please visit www.network08.org.