The brand-new "Essentials of Profitable PHCP Distribution" is now available from the Foundation! The book teaches wholesalers' employees (and anyone else who's interested in the wholesale channel, for that matter) the most important aspects of distribution economics, sales, customer service and marketing. It helps employees think like owners, and teaches them the impact of their behavior on the company's bottom line.

The special introductory price of $59 includes the book, final exam grading and a completion certificate. To order, call 312-464-0090 or visit www.asaef.org.

Links

• ASA