Many of us have heard the term “All In” as it relates to the game of poker. It is a situation when a player bets the remainder of his or her stake when a game is on the line. The understanding is that the player is in for the duration, regardless of the outcome. Interestingly enough, this concept applies to a number of chances that we take on a daily basis, including decisions that we make regarding the operation of our businesses. This is one of the main reasons that the American Supply Association has chosenNetworkASA 2011 - ALL IN – Cashing in on the Recoveryas the theme for this year’s annual convention.

Why ALL IN? Because surveys have told ASA that the last two NetworkASA events were absolute “hits,” offering those in attendance phenomenal speakers, great sessions and chances to meet business leaders that just aren’t available at any other industry event. Attending the conference pushes you outside of your normal comfort zone, and allows you to focus on items that are the most important and profitable in the operation of your business. Please allow me to share more reasons for you to make plans to attend this year’s event, to be held at the Bellagio in Las Vegas September 13-16, 2011.

Attendance at NetworkASA allows you to keep ahead of future trends, as evidenced by the compelling lineup of thought-provoking and dynamic headline speakers that have been part of the event over the last few years. This year’s speaker for the ASA Future Trends Lunch is veteran broadcast journalist Chris Wallace. Wallace is host of FOX ’s popular public affairs program FOX News Sunday with Chris Wallace, and will be providing attendees his take on what the future holds for public policy in the PHCP and PVF industry. Other event speakers will include small business columnist and author Gene Marks, as well as futurist Lowell Catlett, Ph.D., both of whom will provide attendees with valuable economic and business insights that cannot be acquired anywhere else.

In addition to a timely and valuable lineup of speakers, NetworkASA 2011 offers attendees the chance to participate in several exclusive networking opportunities, allowing wholesalers “one-on-one” time with supplier partners. This year, there is additional time to meet new suppliers during a tabletop exhibit of products. We are consistently asked by the ASA membership to provide more time for supplier-partner meetings, and this tabletop exhibit timeslot is a direct result of those requests. Quite simply, attendees at NetworkASA 2011 will be provided with expanded networking options beyond the traditional industry meeting.

ASA’s Peer Networking Councils will also be meeting at NetworkASA 2011. These include the CFO, Warehouse & Operations, Trainers and Showroom Managers Councils. The Peer Networking Councils are yet another opportunity for attendees to network and learn. In addition, ASA’s Plumbing Division and Industrial Piping Division Open Houses offer attendees unique venues to engage in discussions with industry leaders about the complexities facing these particular market segments. It is the perfect chance to pick the brain of leading companies in an informal atmosphere.

Most importantly, by attending NetworkASA 2011 you will have the opportunity to recharge your batteries and have fun in Las Vegas. You have worked very hard the past several years weathering the economic storm. Now is the time to go ALL IN and come away with a new vision for the future. Please take a look at theASA News, for more NetworkASA 2011 information.

Billy Kenny
Kenny Pipe & Supply