Area Leaders coach and mentor Winsupply Local Companies and lead recruitment efforts of future entrepreneurs. In the role, Backman will focus on supporting new Presidents and Local Companies with substantial top- and bottom-line growth opportunities.

“I have had the pleasure of working with Jesse for many years,” said Rob Ferguson, President, Local Company Group, Winsupply Inc. “His passion to help others grow personally and professionally aligns with the Area Leader team's values and purpose. I am very excited to watch Jesse excel in this new role.”

Backman joined Winsupply in 2015 as part of its veterans recruiting program. He previously served in the U.S. Army for five years and was deployed to Iraq and Afghanistan.

During his time at Winsupply, Backman trained at Savannah Winsupply before leading Fayetteville Noland Co. in 2016, where he turned around the company’s sales. He has been president of Greenville Noland Co. since 2017. 

While at Greenville, Backman has led tremendous growth in annual Operating Profit After Tax—increasing over 250% in just one fiscal year.

“Some of the proudest moments at Greenville Noland were the continued OPAT growth and the development of future Winsupply leaders,” Backman said. 

He is uniquely equipped for an Area Leader role. He’s spent several years mentoring many graduates of Winsupply’s Management Development Training Program, and also leads a peer group of over a dozen Local Company leaders.

“The overall impact of helping future and current leaders, I found, is my purpose within Winsupply,” Backman said. “I exist to coach and create leaders to solve difficult problems.”

Backman resides in Greenville, North Carolina, with his wife Michelle and their six children. In their free time, they enjoy being active and living off their homestead hobby farm, complete with beekeeping, sheep, pigs, chickens, and gardening.